Better Juice

Biotech Solution for Reducing Sugars in Fruit Juice

Agriculture & Food Technologies
Active
Series A Rehovot Founded 2017
Total raised
$10.0M
Last: SAFE 2025-02
Stage
Series A
Founded
2017
Headcount
18
HQ
Rehovot
Sector
Agriculture & Food Technologies

About

Better Juice develops a method for reducing sugars in fruit juice by converting them into nondigestible forms, including dietary fibers such as fructooligosaccharide (FOS) and other nondigestible molecules, without altering the natural flavor or smell. Better Juice uses non-GMO microorganism activity and continuous bioconversion to process large volumes of juice with little effect on overall costs.

Funding history · 7 rounds · $10.0M total

2025-02
SAFE Undisclosed
2024-01
Series A Undisclosed
2021-06
Seed $8.0M
2020-03
Convertible Debt Undisclosed
2019-09
Convertible Debt Undisclosed
2019-05
Convertible Debt Undisclosed
2018-01
Seed $550K

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Better Juice's core technology?
Better Juice develops a method for reducing sugars in fruit juice by converting them into nondigestible forms, such as dietary fibers like fructooligosaccharide (FOS), using non-GMO microorganism activity and continuous bioconversion.
When was Better Juice founded and where is it headquartered?
Better Juice was founded in December 2017 and is headquartered in Rehovot, Israel.
What was a significant early investment in Better Juice?
In January 2018, Better Juice raised a Seed round of $550,000 from investors including Israel Innovation Authority and The Kitchen FoodTech Hub.
Which company partnered with Better Juice for healthier orange juice in 2019?
In August 2019, Citrosuco teamed with Better Juice to work on healthier orange juice, following a Convertible Debt investment in May 2019.
What was a key development for Better Juice in November 2022?
In November 2022, Better Juice launched its first commercial sugar-reduction plant.
What was a significant funding event for Better Juice in 2021?
In June 2021, Better Juice raised an $8 million Seed funding round, with iAngels as a lead investor.
What was a notable partnership and funding event for Better Juice in January 2024?
In January 2024, Better Juice teamed with US company Ingredion, with Ingredion Ventures leading Better Juice's Series A round.
What was the most recent funding activity for Better Juice, according to startupim data?
In February 2025, Better Juice secured a SAFE round of funding, with iAngels participating.
What is the current employee count for Better Juice?
Better Juice currently has 18 employees.

Sectors & technology

Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechNovel Food & IngredientsFood Trade & ServicesFood Processing
Technologies
BiologicalsMicroorganisms
Target customers
Agriculture & FoodProcessed FoodsBeverages
Business model
B2B

Highlights

1 PatentsVerified

Tags

nutritionfoodtechbiotechnologyfood-and-beveragelow-sugar-foodspatent-pending