Last updated 2026-07-20
Total raised
—
Stage
Pre-Funding
Founded
2012
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Better Impression is a data-driven marketing startup that helps tens of millions of unique B2B and B2C users worldwide make better-informed decisions online. The company's personalization engine learns user preferences and assists them in selecting the best online services. They utilize advanced matching techniques, big data analysis, machine learning, and innovative user targeting to individualize suggestions and connect users with brands that suit their needs across various online industries, including Personal & Business Finance, Website Services, Online Dating, Insurance, and SaaS. They drive high-quality traffic and targeted leads to business partners using intelligent digital marketing strategies, including PPC ads and A/B testing.
Headcount over time
From 6 (2015-11) to 27 (2023-12) · +21 (+350%) · 43 points · source: Finder history + radar grounding
Q&A
- What is Better Impression's primary business activity?
- Better Impression is a startup focused on intelligent digital marketing, driving high-quality traffic and targeted leads to business partners using strategies like PPC ads across various platforms and verticals.
- Where is Better Impression headquartered?
- Better Impression is headquartered in Tel Aviv-Yafo, Israel.
- When was Better Impression founded?
- Better Impression was founded in January 2014.
- How many employees does Better Impression have?
- Better Impression has 1-10 employees.
- What is Better Impression's current funding stage?
- Better Impression is currently in the Pre-Funding stage.
- What sectors does Better Impression operate in?
- Better Impression operates in Business Software, Sales & Marketing Solutions, and Advertising Platforms.
- What business models does Better Impression utilize?
- Better Impression utilizes both B2B and B2C business models.
- What is the current product stage of Better Impression?
- Better Impression's product is currently in the R&D stage.
Team · 2
Ohad Reshef
Founder · Founder
Avishai Shoushan
Founder · CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Enterprise & Professional Services
Business model
B2BB2C
Tags
advertisingtargetingmarketinglead-generationcampaign-optimization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | bimpression.com |
|---|
Identifiers & details
| Founded | 2012 |
|---|---|
| Employees (exact) | 5 |
Radar intelligence
Web history (Wayback)
| Domain | bimpression.com |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|