Bestree

A pioneering commercial solution for hard-to-root plants via tissue culture, first proven in avocado.

AgroTech
Active
Pre-Funding El-Rom, Israel Founded 2022
Last updated 2026-09-04
Total raised
Stage
Pre-Funding
Founded
2022
Headcount
10
HQ
El-Rom, Israel
Sector
AgroTech

About

Bestree was founded to solve one of agriculture’s most persistent challenges: how to reliably propagate hard-to-root plants at commercial scale. Driven by deep agronomic experience and powered by cutting-edge biotechnology, the company developed and refined a proprietary tissue culture platform capable of producing clean, uniform, and disease-free avocado rootstocks – year-round, and at scale. Following years of research, validation, and production optimization, Bestree successfully brought tissue culture avocado rootstocks to commercial reality – setting a new benchmark for precision, quality, and consistency. Today, Bestree is redefining what’s possible in plant propagation – combining scientific precision with commercial scale, and opening the door to healthier, more profitable orchards worldwide. Bestree's technology was developed at MIGAL Galilee Research Institute and commercialized by Bestree.

Offices

El-Rom, Israel · HQ / main office

Q&A

What is Bestree's primary focus?
Bestree is an Israeli agri-tech company developing molecular propagation solutions for difficult-to-root agricultural crops, with an initial focus on avocado.
What problem does Bestree aim to solve in the agricultural sector?
Bestree aims to improve the reliability, speed, and scalability of plant propagation to help nurseries and growers access consistent, high-quality plant material for commercial agriculture, especially for crops like avocado where demand for clonal rootstocks exceeds current capacity.
What products does Bestree offer?
Bestree's products include its molecular propagation platform, elite plantlets, and nursery-ready seedlings.
What is Bestree's current stage of development?
Bestree is currently moving from R&D and validation toward early commercial activity, with pilots and strategic engagements with agricultural partners in Israel and abroad.
When was Bestree founded?
Bestree was founded in November 2022.
Who is the CEO of Bestree?
Guy Herzl is the CEO of Bestree.
Who are the founders of Bestree?
The founders of Bestree include Shaul Tzaban (Biz Dev Lead) and Dr. Lior Rubinovich (Scientific Advisor).
In which country is Bestree headquartered?
Bestree is headquartered in El-Rom, Israel.

Team · 8

Dr. Lior Rubinovich
Founder · Founder and Scientific Advisor
Guy Herzl
CEO
Gilad Eliraz
Chairman
Shaul Zaban
Biz Dev
Hedva Peer
Production Manager
Fadia Abu Shahin
Lab Manager
Dr. Talya Etzion
R&D Director
Dr. Evyatar Steiner
R&D Scientist

Sectors & technology

Primary sector
AgroTech
Technologies
Target customers

Highlights

Climate TechVerified

Tags

food-securitycropsagtechsustainable-farmingagriculture
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebestree.io/
LinkedInlinkedin.com/company/bestree/

Identifiers & details

Founded2022
Employees (exact)10

Radar intelligence

Web history (Wayback)

Domainbestree.io

Certificate / subdomain footprint

Subdomains3