BestFiT is a behavioral science-based platform that reveals deep personality traits and decision drivers through an engaging, 3-minute “discovery journey” of indirect questions. The company helps organizations increase sales and marketing revenues by providing real-time psychographic data to match customers with products and services that align with their personality. BestFiT's platform is designed to be forward-looking, predicting future behavior and decision-making, engaging for customers, target-oriented for business goals, and scientifically accurate based on Nobel prize-winning academic research. They also emphasize GDPR compliance and readiness for a post-3rd party cookie environment. BestFiT aims to provide a fast, flexible, streamlined, and customer-centric way to obtain human psychographic data.