BeProfit

The ultimate solution for eCommerce profit analysis, giving you unmatched clarity into your expenses and true profit.

Business Software
Acquired by Viably
Acquired Tel Aviv-Yafo, Israel Founded 2016
Last updated 2026-07-21
Total raised
$6.0M
Last: Undisclosed Round 2022-07
Stage
Acquired
Founded
2016
Headcount
30
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

BeProfit is an all-in-one profit tracking and analysis tool for online merchants. It provides real-time insights into profitability and financial performance by consolidating all key business performance indicators in one place, including revenue, orders, cost of sales, return rates, and shipping costs. The platform helps eCommerce leaders understand how different factors impact their bottom line, reveal what's eating their margins, and what contributes to profit growth, enabling them to optimize their stores for profit first. It integrates with platforms like Shopify, Wix, Amazon, and WooCommerce, and connects to various ad platforms (Facebook Ads, Google Ads, TikTok Ads) to provide a complete profit picture after all expenses. BeProfit simplifies complex business metrics into simple, ready-made reports, saving hours of profit analysis, and enabling online merchants to seize every profit opportunity and optimize their costs.

Funding history · 1 round · $6.0M total

2022-06
A Round $6.0M

Headcount over time

From 41 (2018-12) to 23 (2025-10) · -18 (-44%) · 14 points · source: Finder history + radar grounding
610 2018-12 2025-10

Q&A

What is BeProfit's primary business activity?
BeProfit provides a Profit & Expense Analytics Dashboard designed for eCommerce sellers, offering real-time insights into expenses, revenue, and profits to help optimize stores.
When was BeProfit acquired and by which company?
BeProfit was acquired by Viably in October 2024.
What is the total amount of funding BeProfit has raised?
BeProfit has raised a total of $6,000,000 USD.
When was BeProfit founded?
BeProfit was founded in October 2016.
Who is the Co-founder and CEO of BeProfit?
Eden Amirav is the Co-founder and CEO of BeProfit.
What is BeProfit's primary sector classification?
BeProfit's primary sector is Business Software.
Where is BeProfit headquartered?
BeProfit is headquartered in Tel Aviv-Yafo, Center District, Israel.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligencePlatforms & InterfacesWeb
Target customers
Enterprise & Professional Services
Business model
B2B

Highlights

Verified

Tags

ecommercefintechweb-platformenterprise-solutions
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebeprofit.co
LinkedInlinkedin.com/company/15206308
Facebookfacebook.com/beprofit.co
YouTubeyoutube.com/@Become_co
Instagraminstagram.com/beprofit_app

Identifiers & details

Former namesBecome, Lending Express
Founded2016-10
Employees (exact)30
Status reasonAcquired (Inactive) by Viably on Oct 2024 - closed due to acquisition

Acquisitions & public offerings

Acquired by Viably 2024-10

Radar intelligence

Web history (Wayback)

Domainbeprofit.co

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515127793
Statusמחוסלת מרצון — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2014-08-31
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressעין גנים 8 תל אביב - יפו