Last updated 2026-07-19
- Raised $100M convertible note led by Ares Management Corporation, Jul 2021
- Raised $150M debt round led by Soros Fund Management, Feb 2018
- Raised $119M Series B led by Sequoia Capital, Jul 2015
Total raised
$425.0M
Last: D Round 2021-07
Stage
Series D
Founded
2011
Headcount
30
HQ
Ra'anana, Israel
Sector
Fintech & Insurtech
About
Behalf is an alternative financing provider that specializes in working capital credit for small businesses. Behalf aims to increase sales and improve cash flow by enabling merchants to offer instant point-of-sale financing and flexible repayment terms on almost any product or service needed to run a business. The company's software technology, based on big data, predictive analysis, and algorithms, enables it to speedily determine the risks and credit-worthiness of customers, allowing them to get cash advances ranging from $2,000 to $50,000 on the spot. Instead of giving borrowers the money, Behalf pays their suppliers directly and then collects the funds from the borrower's bank account at pre-scheduled dates.
Funding history · 7 rounds · $425.0M total
2021-07
Convertible Debt
$100.0M
★ Ares Management Corporation
2021-07
D Round
$19.0M
★ MissionOGMigdal Insurance and Financial HoldingsLa Maison PartnersVintage Investment PartnersViola GrowthViola Credit
2018-08
C Round Extension
Undisclosed
Visa
2018-02
Debt Financing
$150.0M
★ Soros Fund ManagementViola CreditViola Growth
2016-08
C Round
$27.0M
★ Viola GrowthSequoia CapitalSpark CapitalMissionOGVintage
2015-07
B Round
$119.0M
★ Sequoia CapitalSpark CapitalMissionOGVintage
2013-09
Seed
$10.0M
★ Spark CapitalSequoia Capital
Headcount over time
From 104 (2018-12) to 34 (2025-12) · -70 (-67%) · 16 points · source: Finder history + radar grounding
Q&A
- What is Behalf's primary business activity?
- Behalf is an alternative financing provider specializing in working capital credit for small businesses, enabling merchants to offer instant point-of-sale financing.
- When was Behalf founded?
- Behalf was founded in May 2011.
- What is Behalf's current operational status?
- Behalf is currently inactive, having ceased to operate in January 2023.
- What was Behalf's most recent funding round?
- Behalf completed a D Round in July 2021, raising $19,000,000. MissionOG was a lead investor in this round.
- What was the total amount of funding Behalf raised?
- Behalf raised a total of $425,000,000 across all funding rounds.
- Which investors participated in Behalf's Seed round?
- Spark Capital and Sequoia Capital participated in Behalf's Seed round in September 2013.
- Which investors participated in Behalf's B Round?
- Sequoia Capital and Spark Capital participated in Behalf's B Round in July 2015.
- Which investors participated in Behalf's C Round?
- Viola Growth and Sequoia Capital participated in Behalf's C Round in August 2016.
- Which investor led Behalf's Debt Financing round in February 2018?
- Soros Fund Management led Behalf's Debt Financing round in February 2018.
- Which investor led Behalf's Convertible Debt round in July 2021?
- Ares Management Corporation led Behalf's Convertible Debt round in July 2021.
Team · 3
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechLending & Financing
Technologies
Platforms & InterfacesWeb
Target customers
Commerce & RetailDistribution ChannelsOmni ChannelEnterprise & Professional ServicesSMBs & SMEs
Business model
B2B
Highlights
Verified
Tags
smbvendorsfintechpaymentspoint-of-salelending-and-financing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2354741 | |
| facebook.com/BehalfIsrael | |
| instagram.com/behalfinc |
Identifiers & details
| Former names | Zazma |
|---|---|
| Founded | 2011-5 |
| Employees (exact) | 30 |
| Offices | New York |
| Status reason | Non Active, Jan 2023 ceased to operate |