Bees and Pollen is a social data-optimization platform that offers a predictive personalization solution designed to boost in-app conversions. Its solution improves the user experience by providing each user with better and more relevant page choices. Bees and Pollen is the developer of Honeylize, which delivers a complete personalization package for social games. The packageautomatically boosts engagement and conversions by analyzing patterns and predicting user preferences based ontheir social graph. The companys algorithms leverage both social and behavioral (CRM) data andcurrent session data to make intelligent predictions in real time, match each users predicted preferences, and adjust the users path and experience.
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