BeerPic is a fun, easy-to-use app that utilizes augmented-reality, image-recognition, and data-analysis software to giveusers information to find the right beer for them. Users can scan beer labels to immediately access an array of useful information including color, bitterness, taste, mouth feel, and similar beers. BeerPic's collaboration with RateBeer, the beer-rating site, ensures an extensive database of beer selectionswithup-to-date and reliable ratings.