Last updated 2026-07-20
- Acquired by Netgem, Jun 2026
Total raised
—
Stage
Acquired
Founded
—
Headcount
15
HQ
Tel Aviv, Israel
Sector
Media & Entertainment Technologies
About
BARY is an Israeli AI company founded in Tel Aviv that developed TheSubtil.ai, an AI-based system for translating, subtitling, and dubbing films and series. The technology aims to reduce content localization costs by approximately 50% and significantly shorten turnaround times. The company combines an advanced AI engine with human oversight to preserve cultural nuances. Following its acquisition by Netgem, BARY operates as Netgem Group's AI Media Innovation Lab, focusing on developing new AI products for the media industry.
Q&A
- What is BARY's primary focus?
- BARY is an Israeli AI company specializing in localization solutions for the media and audiovisual industries, offering AI-based translation, subtitling, and dubbing.
- What is the current status of BARY?
- BARY was acquired by the French media and technology group Netgem in March 2025.
- Where is BARY headquartered?
- BARY is headquartered in Tel Aviv, Israel.
- Who are the founders of BARY?
- BARY was founded by Matthias Cohen-Scali, Elie Zarbiv, and Sasha Rebouh.
- What is BARY's flagship product?
- BARY's flagship product, TheSubtil.ai, uses AI and human oversight for translation, subtitling, and dubbing in over 25 languages.
- What technologies does BARY utilize?
- BARY utilizes AI, Machine Learning, and Generative AI in its solutions.
Team · 3
Matthias Cohen-Scali
Founder · Founder
Elie Zarbiv
Founder · Founder
Sasha Rebouh
Founder · Founder
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Tags
artificial-intelligencelocalizationmedia-techaudiovisual-techsubtitlingdubbinggenerative-ai
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | thesubtil.ai/ |
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Identifiers & details
| Legal name | BARY ALEN SOLUTIONS LTD |
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| Employees (exact) | 15 |
Acquisitions & public offerings
Acquired by Netgem 2026-06
Radar intelligence
Patents
| EPO | 308 |
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Publications (Crossref)
| Works | 10 |
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