Azezo Ltd. (Bogolog, GoatPlay)

Azezo aims to bring IoT into children's playgrounds, bridging the gap between active sports and advanced technology.

Sports Technology
Active
Netanya, Israel Founded 2013
Last updated 2026-08-28
Total raised
$286.4M
Stage
—
Founded
2013
Headcount
—
HQ
Netanya, Israel
Sector
Sports Technology

About

Azezo is a startup company established by Mr. Adisalem Mekonen. It aims to integrate IoT (Internet of Things) into children's playgrounds, bridging the gap between active sports and advanced technology. The mission is to design innovative, advanced applications for active sports gaming that are simple, easily deployed, and provide performance benefits. Azezo also aims to encourage a healthy lifestyle among children, reduce childhood obesity, and improve physical performance through games that offer coaching. The company's products aim to improve lifestyle and health while providing an advanced tool for sports training. Azezo seeks to be a leader in its niche, implementing advanced technological products for active sport games aimed at the general public and children.

Funding history · 6 rounds · $286.4M total

6 events/rounds · $286.4M Total Funding: $215.0M in Private Equity
Feb 2025
F Round Extension $4.0M playtoearn.com ↗
★ Amber★ Karatage★ Bitscale★ TON Ventures
Jun 2021
F Round $195.0M startupfundraising.com ↗
Jun 2019
Grant $404K ivc-online.com ↗
Jun 2018
Grant $71.0M ivc-online.com ↗
Nov 2013
Seed $15.0M ivc-online.com ↗
Date unknown

Offices

Netanya, Israel · HQ / main office

Q&A

What is Azezo Ltd.'s primary focus?
Azezo Ltd. is a startup company focused on integrating IoT (Internet of Things) into children's playgrounds, aiming to bridge the gap between active sports and advanced technology.
What is Azezo Ltd.'s mission regarding children's health?
Azezo Ltd. aims to encourage a healthy lifestyle among children and reduce childhood obesity by enticing technology-enthralled children to be active through innovative applications for active sports gaming.
What kind of products does Azezo Ltd. offer?
Azezo Ltd. designs innovative applications for active sports gaming that are simple, easily deployed, and provide performance benefits, including games that offer coaching for sports training.
When was Azezo Ltd. founded?
Azezo Ltd. was founded in 2013.
Where is Azezo Ltd. headquartered?
Azezo Ltd. is headquartered in Netanya, Israel.
Who is the founder of Azezo Ltd.?
The founder of Azezo Ltd. is Adisalem Mekonen.
What are the core technologies used by Azezo Ltd.?
Azezo Ltd.'s core technologies include IoT and Mobile Applications.
What are the target customer segments for Azezo Ltd.?
Azezo Ltd.'s target customers are children and families.

Sectors & technology

Primary sector
Sports Technology
Technologies
Target customers
Business model
B2C
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebogolog.com

Identifiers & details

Founded2013

Radar intelligence

Web history (Wayback)

Domainbogolog.com

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514988369
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2013-11-10
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events4 — annual_report (3), violation (1)
Registered addressשד בנימין 44 נתניה

Recent registry events

DateEvent
2025-12-09דו~ח שנתי-עדכון מען דיגיטלי
2025-12-09דו~ח שנתי-שינוי בהוראות בתקנון
2025-12-09דו~ח שנתי-הוספת בעל תפקיד
2025-12-09עדכון הפרה