Last updated 2026-09-02
- Raised grant, Jan 2021
Total raised
—
Stage
Pre-Funding
Founded
2007
Headcount
57
HQ
Tel Aviv, Israel
Sector
Real Estate
Website ↗Registrar ID: 517362117 (Aura Israel Development and Investments Ltd.)
About
Aura Israel is a leading urban renewal and residential real estate company, with over 120 projects and 54,000 residential units across Israel. The company focuses on building complete neighborhoods with advanced housing, public spaces, and infrastructure tailored to community needs. It emphasizes trust, transparency, and partnership with original residents. Aura has been ranked as Israel's largest and leading urban renewal company for 7 years in a row. Publicly traded and valued at over NIS 4 billion as of March 2024, Aura sees urban renewal as a national and Zionist mission to address land scarcity and create high-quality urban environments.
Funding history · 1 round · — total
1 event/round · — Total Funding
Jan 2021
Grant
Undisclosed
pitchbook.com
Headcount over time
57 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Aura Smart Garden's primary business?
- Aura Smart Garden develops a platform for managing outdoor environments, integrating control of sound, lighting, and scent with automation for irrigation, lawn care, and pool maintenance.
- When was Aura Smart Garden founded?
- Aura Smart Garden was founded in May 2025.
- Where is Aura Smart Garden headquartered?
- Aura Smart Garden is headquartered in Hod Hasharon, Israel.
- What is Aura Smart Garden's primary sector?
- Aura Smart Garden's primary sector is Agriculture & Food Technologies.
- What is the current employee count for Aura Smart Garden?
- Aura Smart Garden has 1-10 employees.
- What is the current product stage of Aura Smart Garden?
- Aura Smart Garden's product is currently in the R&D stage.
- What business model does Aura Smart Garden primarily use?
- Aura Smart Garden primarily uses a B2C business model.
- What are the target geographies for Aura Smart Garden?
- Aura Smart Garden targets North America, Israel, and the United Kingdom.
Team · 7
Yaacov Atrakchi
Founder · Owner & CEO
Hod Betzer
Deputy CEO
Ariel Peshin
CFO
Shai Ben Zvi Hanina
VP Engineering
Merav Brickman
VP Urban Renewal
Liat Ben Abu
VP Planning
Aya Rouach Tayblum
VP Marketing & Sales
Sectors & technology
Primary sector
Real Estate
Target customers
Business model
B2C
Highlights
Verified
Tags
agtechmobile-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | aurasmartgarden.com |
|---|
Identifiers & details
| Legal name | Aura Israel Development and Investments Ltd. |
|---|---|
| Founded | 2007 |
| Employees (exact) | 57 |
Radar intelligence
Open jobs — greenhouse
| Total open | 5 |
|---|---|
| Remote | 0 |
| By department | Revenue (2), Platform (2), Product Engineering (1) |
| By location | New York City, San Francisco (4), New York City (1) |
| Title | Location | Department |
|---|---|---|
| Director, Growth & Paid Media | New York City, San Francisco | Revenue |
| Director, Marketplaces & Ecommerce | New York City, San Francisco | Revenue |
| Senior Software Engineer, Infrastructure - Scaling & Performance | New York City | Platform |
| Senior Software Engineer, Device Platform | New York City, San Francisco | Platform |
| Senior Product Engineer | New York City, San Francisco | Product Engineering |
Patents
| EPO | 522 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
GitHub
| Top repos | aura.github.io |
|---|
Web history (Wayback)
| Domain | aurasmartgarden.com |
|---|
Certificate / subdomain footprint
| Subdomains | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 517362117 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2026-06-17 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | בזל 10 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-18 | העברת מניות |