Last updated 2026-08-19
- Acquired by DoiT International for $65M, Jul 2026
- Raised $13.5M Seed round led by IBI, Mar 2025
Total raised
$13.5M
Last: Seed 2026-08
Stage
Acquired
Founded
2023
Headcount
39
HQ
Tel Aviv-Yafo, Israel
Sector
Business/Productivity Software
About
Attribute's technology gives organizations a real-time view of how much they are spending on artificial intelligence and cloud services. The platform analyzes the use of AI tokens, models, and shared cloud resources, allowing spending to be attributed at the level of teams, products, features, AI agents, and individual customers. It uses a lightweight eBPF sensor to read runtime network traffic directly, identifying which model was called, by which workload, triggered by which customer or agent, without requiring instrumentation or code changes. Attribute helps organizations track AI consumption at the application level, allocate AI costs based on customer usage, and understand the complete total cost of ownership (TCO) including tokens, compute, GPUs, and databases.
Funding history · 1 round · $13.5M total
1 event/round · $13.5M Total Funding: $13.5M in Private Equity
Mar 2025
Headcount over time
39 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Attribute's primary business?
- Attribute is a FinOps platform that automates the discovery and grouping of cloud costs according to business metrics, providing granular visibility into cloud expenditures for finance, engineering, and product teams.
- When was Attribute founded and where is its headquarters located?
- Attribute was founded in January 2023 and is headquartered in Tel Aviv-Yafo, Israel.
- When and by whom was Attribute acquired, and for what amount?
- Attribute was acquired by DoiT International in July 2026 for $65,000,000.
- How much funding did Attribute raise in total before its acquisition?
- Attribute raised a total of $13,500,000 in funding.
- Which investors participated in Attribute's Seed funding round?
- Attribute's Seed funding round in March 2025 included investments from IBI and SCapital.
- How many employees does Attribute currently have?
- Attribute has 11-50 employees.
- Who are the co-founders of Attribute?
- The co-founders of Attribute are Izhak Zimmermann (Co-Founder & CEO) and Liad Tropp (Co-Founder & CTO).
Team · 25
Izhak Zimmermann
Founder · Co-founder & CEO
Liad Tropp
Founder · Co-founder & CTO
Colette Gotfried
Forward Deployed Engineer, AI & ML
Sascha Heyer
Forward Deployed Engineer
Marcin Orlinski
Forward Deployed Engineer, Data & Analytics
Kate Gawron
Forward Deployed Engineer, Databases
Alfredo Prada Giorgi
Forward Deployed Engineer, Serverless
Chimbu Chinnadurai
Forward Deployed Engineer, Kubernetes SME
Rupal Bhatt
Forward Deployed Engineer, Data & AI
Devanshu Khanna
Forward Deployed Engineer, Networking
Diana Barreto
Forward Deployed Engineer, Kubernetes
Diego Viviani
Forward Deployed Engineer, AWS
Eduardo Mota
Forward Deployed Engineer
Sayle Matthews
Forward Deployed Engineer, The "BigQuery Dude"
Devorah Klartag
Engineer
Vadim Solovey
Engineer
Amit Kinha
Field Chief Technology Officer
Hili Paryenti
Director of Product
Dima Kramskoy
Engineer
Kurt Heinemann
Engineer
Joseph Allam
Engineer
Ivan Yurochko
Engineer
Josh Palmer
Engineer
Avi Keinan
Engineer
Satyam Gupta
Engineer
Sectors & technology
Primary sector
Business/Productivity Software
Technologies
Target customers
Business model
SaaSFinTech
Tags
cloud-infrastructurefinopscloud-cost-managementai-cost-management
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | attrb.io/ |
|---|---|
| linkedin.com/company/103608622 |
Identifiers & details
| Legal name | Attribute Ltd. |
|---|---|
| Founded | 2023-1 |
| Employees (exact) | 39 |
Acquisitions & public offerings
Acquired by DoiT International 2026-07 $65.0M
Radar intelligence
Patents
| EPO | 57 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | attrb.io |
|---|
Certificate / subdomain footprint
| Subdomains | 40 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516731601 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2023-01-02 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הרצוג חיים 1 קריית אונו |