AthletAR

AI-based Engine for Interactive Sports Broadcasts

Media & Entertainment Technologies
Non Active, Dec 2022 ceased to operate
Pre-Funding Bet Shemesh, Israel Founded 2018
LinkedIn
Last updated 2026-06-18
Total raised
Stage
Pre-Funding
Founded
2018
Headcount
1-10
HQ
Bet Shemesh, Israel
Sector
Media & Entertainment Technologies

About

AthletAR takes the video stream of a broadcasted game, detects relevant objects such as the ball or puck, and manipulates in near-real time the way they are shown on screen. By doing so, its solution creates an interactively configurable display. AthletAR is based on an AI engine that employs machine learning to create a compelling hybrid-reality experience.

The augmented-reality software application requires a smart TV or a simple streamer, and by using machine vision and deep-learning technologies, the application creates an interactive live sport experience. AthletAR provides additional information and perspective on the game, players, and specific moves. The advanced sport statistics and analytics are seamlessly integrated into the live sport events.

Q&A

What is AthletAR's primary business?
AthletAR develops an AI-based engine for interactive sports broadcasts. It detects objects in video streams of games and manipulates their display in near-real time to create an interactively configurable experience.
What is the current status of AthletAR?
AthletAR is currently inactive, having ceased operations in December 2022.
When was AthletAR founded?
AthletAR was founded in July 2018.
Where is AthletAR headquartered?
AthletAR is headquartered in Bet Shemesh, Jerusalem District, Israel.
What technologies does AthletAR utilize?
AthletAR utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Software in its solutions.
What is AthletAR's current funding stage?
AthletAR is in the Pre-Funding stage.
What are the target customers for AthletAR's solutions?
AthletAR targets Consumers, Recreational & Lifestyle users, Fans, and those interested in Fitness & Sports.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentDigital Content Production
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesSoftware
Target customers
ConsumersRecreational & LifestyleFansFitness & Sports
Business model
B2B2C

Highlights

Verified

Tags

sportsinteractivefansstreamingmachine-learningartificial-intelligencesports-techdata-analyticssoftware-applicationsaugmented-realityuser-experiencevideo
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