Aspecto

Operator of an observability platform intended to eliminate the need for quality assurance.

Software Development Applications
Acquired by SmartBear
Acquired Tel Aviv, Israel
Last updated 2026-09-03
Total raised
$5.0M
Last: Undisclosed Round 2019-10
Stage
Acquired
Founded
—
Headcount
17
HQ
Tel Aviv, Israel
Sector
Software Development Applications

About

Aspecto is an Israeli startup that operates an observability platform designed to eliminate the need for quality assurance. The company's platform provides visibility into every interaction and performance issue within distributed services, aiming to reduce production issues and increase research and development productivity. It helps developers troubleshoot bottlenecks and errors by correlating root causes across traces, logs, and metrics.

Funding history · 2 rounds · $5.0M total

2 events/rounds · $5.0M Total Funding: $5.0M in Private Equity
Date unknown
Seed $4.0M pitchbook.com
Date unknown
Seed Extension $1.0M pitchbook.com

Headcount over time

17 employees (2026-09) · 1 point
17 17 2026-09

Offices

Tel Aviv, Israel · HQ / main office
Show all offices (2 more)
  • Palo Alto, United States
  • Randwick, Australia

Q&A

What is Aspecto's current company status?
Aspecto was acquired by SmartBear in March 2023.
When was Aspecto founded?
Aspecto was founded in January 2019.
Where is Aspecto's headquarters located?
Aspecto's headquarters is located in Tel Aviv-Yafo, Israel.
Who are the co-founders of Aspecto?
The co-founders of Aspecto are Eran Grabiner (Co-founder & CEO) and Michael Haberman (Co-founder & CTO).
What is Aspecto's primary focus?
Aspecto is dedicated to delivering an OpenTelemetry and distributed tracing experience to help developers identify and resolve performance issues and errors in microservices.
Which investor participated in Aspecto's funding round in October 2019?
UpWest participated in Aspecto's funding round in October 2019.
What is the employee count for Aspecto?
Aspecto has an employee count in the 1-10 range.
What is the primary sector of Aspecto?
Aspecto's primary sector is Business Software.

Sectors & technology

Primary sector
Software Development Applications
Technologies
Target customers

Highlights

Verified

Tags

microservicesreal-timecommunicationsautomationdevelopersqaapiproductivity
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitebugsnag.com/distributed-tracing
LinkedInlinkedin.com/company/20565107
Facebookfacebook.com/Aspecto-361334331189276

Identifiers & details

Employees (exact)17
OfficesPalo Alto; Randwick
Status reasonAcquired by SmartBear on Mar, 2023

Acquisitions & public offerings

Acquired by SmartBear 2023-03

Radar intelligence

Patents

EPO1

Publications (Crossref)

Works2

GitHub

Top reposmalabi, opentelemetry-ext-js, genson-js, opentelemetry-bootcamp, sns-sqs-big-payload

Web history (Wayback)

Domainbugsnag.com

Certificate / subdomain footprint

Subdomains28

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516098894
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2019-10-30
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events2 — people (1), charge (1)
Registered addressשוקן 23 תל אביב - יפו

Recent registry events

DateEvent
2026-07-23עדכון דירקטורים-הסרת דירקטור
2025-11-18סילוק שעבוד