Last updated 2026-07-20
- Acquired by Walmart, Feb 2019
- Raised $1.4M Series B led by KDDI, Nov 2017
- Raised $1.7M Series A led by JVP, Sep 2015
Total raised
$4.2M
Last: Undisclosed Round 2017-12
Stage
Acquired
Founded
2013
Headcount
55
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Aspectiva is an Israeli startup that developed AI-based technology to analyze user-generated content, such as customer product reviews, and combine it with shopper browsing behavior to make product recommendations. The company's mission is to help online shoppers make better purchasing decisions by transforming masses of reviews into actionable insights. Aspectiva was acquired by Walmart in 2019 and became the first Walmart tech center in Israel, integrating its NLP and AI solutions into Walmart.com's shopping funnel.
Funding history · 3 rounds · $4.2M total
2017-11
B Round
$1.4M
★ KDDI★ Reinvent VC★ Global Brain Corporation
2015-09
A Round
$1.7M
★ JVP★ LivePerson
2013-01
Seed
$1.1M
★ Union Five
Headcount over time
From 9 (2019-09) to 66 (2026-03) · +57 (+633%) · 12 points · source: Finder history + radar grounding
Q&A
- What is Aspectiva's primary business?
- Aspectiva specializes in Natural Language Processing (NLP) technology for online retailers, leveraging AI to analyze consumer opinions from product reviews to enhance the customer experience and inform buying decisions.
- When was Aspectiva founded?
- Aspectiva was founded in January 2013.
- What is Aspectiva's current status?
- Aspectiva was acquired by Walmart in February 2019 and is currently inactive.
- How much funding did Aspectiva raise in total?
- Aspectiva raised a total of $4,200,000 USD across its funding rounds.
- Who were the investors in Aspectiva's December 2017 funding round?
- In December 2017, Aspectiva raised $1,400,000 USD from investors including KDDI and Global Brain Corporation.
- Who acquired Aspectiva and when?
- Aspectiva was acquired by Walmart in February 2019.
- Where is Aspectiva's headquarters located?
- Aspectiva's headquarters is located in Tel Aviv-Yafo, Israel.
- What is the employee count for Aspectiva?
- Aspectiva has an employee count in the 51-200 range.
Team · 3
Ezra Daya
Founder · CEO and Founder
Eyal Hurwitz
Founder · CTO and Founder
Yoad Arad
Founder · VP Business Development
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportRetail Platforms
Technologies
Artificial IntelligenceNatural Language ProcessingMachine Learning
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B
Highlights
Verified
Tags
recommendationsconversion-optimizationsaasnatural-language-processingmachine-learningecommercetext-analyticsonline-retailersartificial-intelligenceuser-engagementbrandingretailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | aspectiva.com/ |
|---|---|
| linkedin.com/company/3190008 | |
| instagram.com/walmartaspectiva |
Identifiers & details
| Legal name | Aspectiva Ltd. |
|---|---|
| Founded | 2013 |
| Employees (exact) | 55 |
| Status reason | Acquired (Inactive) by Walmart on Feb 2019 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Walmart 2019-02
Radar intelligence
Web history (Wayback)
| Domain | aspectiva.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514876622 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-01-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 4 — name_change (1), people (2), merger (1) |
| Name changes | 2026-03-22 |
| Registered address | דה וינצ'י לאונרדו 2 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-22 | שינוי שם |
| 2025-12-14 | עדכון דירקטורים-הוספת דירקטור |
| 2025-12-14 | מיזוג מרצון חברה קולטת |
| 2025-12-08 | עדכון בעלי תפקידים |