Askem · raw details

Askem is focused on helping brands measure the effectiveness of their online campaigns by dynamically engaging with real people in the brands target group. The company uses its proprietary algorithm to dynamically create multiple audiences based on the clients ad brief, target audience attributes, and campaign performance. Askems platform then generates a visual, highly user-friendly brand lift survey based on the clients campaign goals. The surveys are natively placed on social channels and can be easily distributed through web pages or other digital properties. Askem executes brand lift campaigns as the ad campaign is running, allowing clients to get insights into the campaigns performance and continually optimize it in real time.