Askem

Brand Research and Engagement Platform

Business Software
Non Active, Jan 2017
Mature Tel Aviv-Yafo Founded 2012
LinkedIn
Total raised
$1.9M
Last: Series A 2014-02
Stage
Mature
Founded
2012
Headcount
2
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Askem is focused on helping brands measure the effectiveness of their online campaigns by dynamically engaging with real people in the brands target group. The company uses its proprietary algorithm to dynamically create multiple audiences based on the clients ad brief, target audience attributes, and campaign performance. Askems platform then generates a visual, highly user-friendly brand lift survey based on the clients campaign goals. The surveys are natively placed on social channels and can be easily distributed through web pages or other digital properties. Askem executes brand lift campaigns as the ad campaign is running, allowing clients to get insights into the campaigns performance and continually optimize it in real time.

Funding history · 2 rounds · $1.9M total

2014-02
Series A $1.3M
2013-06
Seed $550K

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Askem's primary business focus?
Askem focuses on helping brands measure the effectiveness of their online campaigns by engaging with target audiences to gather insights.
When was Askem founded?
Askem was founded in June 2012.
What is Askem's current operational status?
Askem has been inactive since January 2017.
Where is Askem's headquarters located?
Askem's headquarters is located in Tel Aviv-Yafo, Israel.
Did Askem have any offices outside of Israel?
Yes, Askem had an office in New York, United States, located at 135 Grand Street.
How much total funding did Askem raise?
Askem raised a total of $1,850,000 across its funding rounds.
When did Askem complete its Seed funding round and who were some of the investors?
Askem completed a Seed funding round in June 2013, with investors including Joey Low and Tal Barnoach.
When did Askem complete its Series A funding round and who were some of the investors?
Askem completed a Series A funding round in February 2014, with investors including Tal Barnoach and Microsoft Ventures Accelerator.
How many employees did Askem have?
Askem had between 1-10 employees.
Who are the founders of Askem?
The founders of Askem are Tomer Zakai, Zeev Rubinstein, and Jonathan Hemi.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentSocial MediaCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B

Tags

social-mediadata-analyticsbrandingpatent-pendingmobile-applicationsaudience-targetingsocial-networkstargetingcampaign-optimizationmarketingcustomer-engagementmedia-buyingmonitoring