Last updated 2026-07-20
- Acquired by Instacart, Jul 2026
Total raised
—
Last: Seed 2019-12
Stage
Acquired
Founded
2019
Headcount
20
HQ
Netanya, Israel
Sector
Business Software
About
ARpalus is an AI-powered retail intelligence company that helps retailers and CPG brands improve product availability, inventory accuracy, and store execution through real-time computer vision. The company's platform allows the creation of planograms that can be embedded with articles, pricing, signage, and promotions, which can be viewed by consumers using a companion application. ARpalus' technology converts a short video scan of a store shelf into a digital view of available products, identifying individual items with more than 95% accuracy on average. The technology runs on standard smartphones and other camera-equipped devices.
Headcount over time
20 employees (2026-09) · 1 point
Offices
Netanya, Israel · HQ / main office
Q&A
- What is ARpalus's current status?
- ARpalus was acquired by Instacart in July 2026.
- How much funding has ARpalus raised in total?
- ARpalus has raised a total of $562,000.
- Which investors participated in ARpalus's Seed round in December 2019?
- Techstars and Nielsen Innovate Fund participated in ARpalus's Seed round in December 2019.
- Who are the co-founders of ARpalus?
- The co-founders of ARpalus are Ofir Zilberberg (Co-founder & CEO) and Rotem Bennet, PhD (Co-founder & Advisor).
- What is ARpalus's primary business sector?
- ARpalus's primary business sector is Business Software.
- What technologies does ARpalus utilize?
- ARpalus utilizes Artificial Intelligence, Machine Learning, Simulation & Imaging, Augmented Reality, and Computer Vision.
Team · 12
Ofir Zilberberg
Founder · Founder & CEO
Rotem Bennet
Founder · Co-founder & CTO
Kobi Gershoni
VP of Business Development
Gilad Lowenshtein
VP Operations
Noa Issar
Head of Operations
Jacob Ben-Dov
VP Product
Igal
Head of Mobile
Tod Johnson
Board of Directors Member
Karyn Schoenbart
Board of Directors Member
Dov Yarkoni
Board of Directors Member
Arthur Stark
Advisor
Israel Berman
Advisor
Sectors & technology
Primary sector
Business Software
Technologies
Target customers
Business model
B2B
Highlights
Patents
Tags
user-engagementdeep-learninguser-experiencepharma-companiesretailersretail-technologyfood-and-beverageconsumer-packaged-goodscomputer-visionomni-channelpredictive-analyticsconsumer-goodsmachine-learningaugmented-realitysaasonline-retailersretailartificial-intelligenceindustry-4-0
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | arpalus.com/ |
|---|---|
| linkedin.com/company/35599789 |
Identifiers & details
| Legal name | Arpalus Ltd. |
|---|---|
| Founded | 2019 |
| Employees (exact) | 20 |
Acquisitions & public offerings
Acquired by Instacart 2026-07
Radar intelligence
Patents
| EPO | 1 |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| Arpalus Store Audit | 5 |
Web history (Wayback)
| Domain | arpalus.com |
|---|
Certificate / subdomain footprint
| Subdomains | 12 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515979540 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-02-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — charge (1), shares_capital (1) |
| Registered address | האומנות 12 נתניה |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-24 | סילוק שעבוד |
| 2025-09-10 | הקצאת מניות |