Last updated 2026-07-20
- Acquired by Magic Software Enterprises for $25M, Aug 2022
Total raised
—
Stage
Acquired
Founded
2015
Headcount
30
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Appush is a mobile advertising technology company that operates a unified programmatic platform for publisher monetization, advertiser campaign buying, and audience targeting. It helps app publishers and game developers monetize in-app inventory and enables advertisers to run targeted mobile app campaigns, particularly in gaming contexts. The company was formerly known as Vidstart.
Headcount over time
From 18 (2018-12) to 14 (2026-03) · -4 (-22%) · 10 points · source: Finder history + radar grounding
Q&A
- What is Appush's primary business?
- Appush is a platform that connects advertisers with mobile game publishers, specializing in crafting in-app video ad experiences.
- When was Appush founded?
- Appush was founded in December 2015.
- What is Appush's current status?
- Appush has been acquired and is no longer an independent startup.
- What is the primary sector of Appush?
- Appush operates in the Business Software sector.
- How many employees does Appush have?
- Appush has an employee count in the 11-50 range.
- What technologies does Appush utilize?
- Appush utilizes technologies such as Platforms & Interfaces, Software, Artificial Intelligence, and Deep Learning.
- Where is Appush headquartered?
- Appush is headquartered in Tel Aviv-Yafo, Israel.
- What business model does Appush employ?
- Appush operates on a B2B (Business-to-Business) model.
Team · 2
Rotem Gindi
Founder · Founder
Maor Sason
Founder · Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftwareArtificial IntelligenceDeep Learning
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
video-advertisingweb-platformapp-developmentbig-dataartificial-intelligenceottcampaign-optimizationpublishersmachine-learningadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appush.com |
|---|---|
| linkedin.com/company/27162365 |
Identifiers & details
| Legal name | Appush Ltd. |
|---|---|
| Former names | Vidstart |
| Founded | 2015-12 |
| Employees (exact) | 30 |
| Status reason | Acquired by Magic Software Enterprises on Aug, 2022 |
Acquisitions & public offerings
Acquired by Magic Software Enterprises 2022-08 $25.0M
Radar intelligence
Web history (Wayback)
| Domain | appush.com |
|---|
Certificate / subdomain footprint
| Subdomains | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515427714 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-03-31 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 4 — charge (3), people (1) |
| Registered address | אחד העם 48 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-29 | סילוק שעבוד |
| 2026-04-29 | סילוק שעבוד |
| 2026-04-29 | סילוק שעבוד |
| 2026-06-14 | עדכון בעלי תפקידים |