About
Performance-based Video and Display Ad Network
appTV is a performance-based advertising company that simplifies interactive advertising while maximizing revenues for both advertisers and publishers. The company offers a complete monetization solution that supports all screens, including desktop display, mobile, tablet, and connected TV. appTVs LifeTime Value optimization technology delivers maximized campaign ROI through precision targeting. By leveraging historical data, appTVs reAdserver selects traffic sources proven to deliver engaged users to advertisers. The technology then calculates new customer acquisition costs and balances that amount with the projected lifetime revenue. The platform also enables users to monetize their ad placements from additional advertiser liquidity via the in-house RTB platform and monetization algorithm. appTVs innovative ad technology analyzes and evaluates each impression to display the ad that will generate the highest revenue.
Identity
| Name | appTV |
|---|---|
| Slug | apptv |
| Type / kind | startup |
| Crunchbase ID | adnetv |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN75ruwKDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Dec 2022 ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Netanya |
| HQ address | Beni Berman Street 7, Netanya, Israel |
Web & social
| https://www.linkedin.com/company/2439840 | |
| Twitter / X | https://twitter.com/apptvads |
| https://www.facebook.com/apptvcom | |
| YouTube | https://www.youtube.com/channel/UCSU0ETLPrdzmgRg3DxrV1Pw |
Classifications
Funding
| Total raised | — |
|---|---|
| Current stage | Mature |
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