About
appTV is a performance-based advertising company that simplifies interactive advertising while maximizing revenues for both advertisers and publishers. The company offers a complete monetization solution that supports all screens, including desktop display, mobile, tablet, and connected TV. appTVs LifeTime Value optimization technology delivers maximized campaign ROI through precision targeting. By leveraging historical data, appTVs reAdserver selects traffic sources proven to deliver engaged users to advertisers. The technology then calculates new customer acquisition costs and balances that amount with the projected lifetime revenue. The platform also enables users to monetize their ad placements from additional advertiser liquidity via the in-house RTB platform and monetization algorithm. appTVs innovative ad technology analyzes and evaluates each impression to display the ad that will generate the highest revenue.
Company Intelligence Q&A
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- When was appTV founded?
- appTV was founded in May 2011.
- What is appTV's primary business?
- appTV is a performance-based advertising company focused on video and display ad networks, simplifying interactive advertising and maximizing revenues for advertisers and publishers.
- What is the operational status of appTV?
- appTV is currently inactive, having ceased operations in December 2022.
- Where is appTV headquartered?
- appTV is headquartered in Netanya, Israel, at Beni Berman Street 7.
- What technology does appTV utilize in its platform?
- appTV utilizes Artificial Intelligence and Machine Learning in its platform, specifically for its LifeTime Value optimization technology and reAdserver.
- What markets did appTV target geographically?
- appTV targeted geographic markets including Israel, the United Kingdom, and the United States.
- How many employees did appTV have?
- appTV had 5 employees.
- Who is a co-founder of appTV?
- Robbie Atar is a co-founder of appTV.