Last updated 2026-08-06
- Raised $4.1M Series B led by Xavier Niel, Jan 2015
- Raised $3.6M Series A led by IDInvest Partners, Apr 2011
- Raised $1M Pre-Seed round led by Xavier Niel, Jan 2010
Total raised
$8.7M
Stage
—
Founded
2010
Headcount
—
HQ
Tel Aviv, Israel
Sector
Media and Information Services (B2B)
Registrar ID: 514649326 (Appsfire)
About
Appsfire was an Israeli company that initially focused on app discovery and a recommendation engine for mobile apps. It later pivoted to a native app advertising platform, offering in-app traffic acquisition solutions for advertisers by engaging customers using native mobile display ad formats. The platform helped in reaching audiences by targeting users on iPhone and Android mobiles and supported integrations with multiple publishers, providing anti-fraud system solutions.
Funding history · 4 rounds · $8.7M total
4 events/rounds · $8.7M Total Funding: $8.7M in Private Equity
Jan 2015
B Round
$4.1M
Apr 2011
A Round
$3.6M
Apr 2010
Seed
Undisclosed
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Appsfire's primary business?
- Appsfire was an Israeli company that initially focused on app discovery and a recommendation engine for mobile apps. It later pivoted to a native app advertising platform, offering in-app traffic acquisition solutions for advertisers.
- Who were the founders of Appsfire?
- The co-founders of Appsfire were Ouriel Ohayon (Co-Founder & CEO) and Yann Lechelle (Co-Founder & CTO/COO).
- What was the latest funding round Appsfire received?
- Appsfire received an E Round of $1,000,000,000 in June 2026, with lead investors including Moloco and Google.
- When was Appsfire acquired and for what amount?
- Appsfire was acquired in February 2015 for $30,000,000.
- What was the amount of Appsfire's D Round in January 2020 and who were the lead investors?
- Appsfire raised $210,000,000 in a D Round in January 2020, led by General Atlantic.
- What was the amount of Appsfire's C Round in January 2017?
- Appsfire raised $56,000,000 in a C Round in January 2017.
- What was the amount of Appsfire's A Round in March 2014 and who were the lead investors?
- Appsfire raised $7,100,000 in an A Round in March 2014, with lead investors Rittenhouse Ventures and Magma Venture Partners.
Team · 4
Ouriel Ohayon
Founder · Co-Founder & CEO
Yann Lechelle
Founder · Co-Founder & CTO/COO
Jyri Engestrom
Advisor
Shai Drori
Entrepreneur and business executive
Sectors & technology
Primary sector
Media and Information Services (B2B)
Target customers
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
Identifiers & details
| Legal name | Appsfire |
|---|---|
| Founded | 2010 |
Acquisitions & public offerings
Acquired by 2015-02 $30.0M
Radar intelligence
Patents
| EPO | 1 |
|---|
GitHub
| Top repos | Appsfire-iOS-SDK, Appsfire-Android-SDK, Appsfire-custom-event-adaptors, Appsfire-Android-Unity-plugin, Appsfire-Cordova-plugin |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514649326 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-07-31 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הא באייר 30 תל אביב - יפו |