Appoxee

Mobile Marketing Automation Platform

Business Software
Acquired by Teradata
Acquired Tel Aviv-Yafo, Israel Founded 2011
LinkedIn
Last updated 2026-06-18
Total raised
$2.4M
Last: 2013-10
Stage
Acquired
Founded
2011
Headcount
4
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Appoxee is a mobile marketing automation platform, designed by marketers for marketers. We provide services to increase usage, retention and revenues to your apps. Appoxee works with leading brands, agencies and publishers to serve more than 400 million users worldwide with over a billion messages per month. Appoxee understands that apps present an entirely new opportunity to engage with customers and generate new sources of revenue. But unlike the web, push notifications and in-app messages are the primary ways to connect with customers on mobile. Appoxee empowers marketers to do more on mobile, providing self-service marketing automation tools to activate and engage your users. We offer a rich set of features including push notifications and in-app messages, audience segmentation and targeting, message creation, testing and personalization, automation, analytics and a whole lot more.

Funding history · 2 rounds · $2.4M total

Q&A

What is Appoxee's primary business?
Appoxee is a mobile marketing automation platform designed to help marketers increase usage, retention, and revenues for their apps.
When was Appoxee founded?
Appoxee was founded in January 2011.
What is Appoxee's current status?
Appoxee is currently listed as 'Acquired (Inactive)' due to its acquisition by Teradata in January 2015.
How much total funding has Appoxee raised?
Appoxee has raised a total of $2,400,000 across its funding rounds.
When did Appoxee complete its last funding round and who were the investors?
Appoxee completed its last funding round in October 2013, with investors including HORIZON CAPITAL and Moshe Lichtman
How many employees does Appoxee have?
Appoxee has 4 employees, falling into the 1-10 employee bucket.
What is Appoxee's primary sector?
Appoxee's primary sector is Business Software.
What types of customers does Appoxee target?
Appoxee targets customers in Media & Entertainment, Publishing, Enterprise & Professional Services, Marketing & Sales, and Advertising.

Team · 1

Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

brandingengagementmarketingcustomer-retentionaudience-targetingpersonalizationtargetingmobile-marketingmobile-applicationscustomer-engagementpublishersadvertisers
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