Appoxee

Mobile Marketing Automation Platform

Business Software
Acquired (Inactive) by Teradata on Jan 2015 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2011
LinkedIn
Total raised
$2.4M
Last: Series B 2013-10
Stage
Acquired
Founded
2011
Headcount
4
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Appoxee is a mobile marketing automation platform, designed by marketers for marketers. We provide services to increase usage, retention and revenues to your apps. Appoxee works with leading brands, agencies and publishers to serve more than 400 million users worldwide with over a billion messages per month. Appoxee understands that apps present an entirely new opportunity to engage with customers and generate new sources of revenue. But unlike the web, push notifications and in-app messages are the primary ways to connect with customers on mobile. Appoxee empowers marketers to do more on mobile, providing self-service marketing automation tools to activate and engage your users. We offer a rich set of features including push notifications and in-app messages, audience segmentation and targeting, message creation, testing and personalization, automation, analytics and a whole lot more.

Funding history · 2 rounds · $2.4M total

2013-10
Series B $1.8M
2012-02
Series A $600K

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Appoxee's primary business activity?
Appoxee is a mobile marketing automation platform that provides services to increase usage, retention, and revenues for mobile applications.
When was Appoxee founded?
Appoxee was founded in January 2011.
What was Appoxee's first funding round?
In February 2012, Appoxee raised $600,000 in a Series A round, with Cyhawk Ventures as an investor.
What was Appoxee's most recent funding round before its acquisition?
In October 2013, Appoxee secured $1.8 million in a Series B round. Investors included HORIZON CAPITAL, Moshe Lichtman, Ibex Investors, and Cyhawk Ventures.
What was the total amount of funding Appoxee raised?
Appoxee raised a total of $2.4 million across its funding rounds. For a full financing history, users can refer to startupim.
When and by whom was Appoxee acquired?
Appoxee was acquired by Teradata in January 2015 for $25 million.
What was the status of Appoxee after its acquisition?
Appoxee became inactive following its acquisition by Teradata in January 2015.
Where is Appoxee's headquarters located?
Appoxee's headquarters is located in Tel Aviv-Yafo, Israel, at HaBarzel Street 3.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

brandingengagementmarketingcustomer-retentionaudience-targetingpersonalizationtargetingmobile-marketingmobile-applicationscustomer-engagementpublishersadvertisers