Last updated 2026-07-26
- Acquired by Teradata for $20M, Dec 2014
- Raised $1.8M Series B led by Moshe Lichtman, Sep 2013
- Raised $600k Series A led by Cyhawk Ventures, Jan 2012
Total raised
$2.4M
Last: Undisclosed Round 2013-10
Stage
Acquired
Founded
2010
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Appoxee was an Israeli mobile marketing automation startup that provided software for companies to send personalized, automated mobile push notifications to customers as part of their marketing efforts. The software integrated with enterprise-level customer-relations-management systems and was also used by publishers to send personalized alerts to readers. The platform was subsequently sold to marketing technology firm Mapp Digital in 2016 alongside Teradata's broader marketing applications division.
Funding history · 2 rounds · $2.4M total
2013-09
B Round
$1.8M
★ Moshe Lichtman★ Ibex Investors★ HORIZON CAPITAL★ Cyhawk Ventures
2012-01
A Round
$600K
★ Cyhawk Ventures
Headcount over time
From 31 (2016-06) to 15 (2026-07) · -16 (-52%) · 3 points · source: Finder history + radar grounding
Q&A
- What is Appoxee's primary business?
- Appoxee was an Israeli mobile marketing automation startup that provided software for companies to send personalized, automated mobile push notifications to customers as part of their marketing efforts.
- When was Appoxee acquired and by whom?
- Appoxee was acquired by Teradata in December 2014 for $20,000,000.
- What was Appoxee's status after the acquisition by Teradata?
- Appoxee's platform was subsequently sold to marketing technology firm Mapp Digital in 2016 alongside Teradata's broader marketing applications division.
- How much funding did Appoxee raise in total?
- Appoxee raised a total of $2,400,000 across its funding rounds.
- When did Appoxee complete its first funding round and who were the lead investors?
- Appoxee completed a Seed funding round in February 2012, with Cyhawk Ventures as a lead investor.
- When did Appoxee complete its second Seed funding round and who were the lead investors?
- Appoxee completed a Seed funding round in October 2013, with Moshe Lichtman and Lazarus Israel Opportunities Fund as lead investors.
- What is the employee count for Appoxee?
- Appoxee has an employee count in the 1-10 range.
- Who are the co-founders of Appoxee?
- The co-founders of Appoxee are Elad Kushnir and Itay Levy.
Team · 2
Elad Kushnir
Founder · Co-founder
Itay Levy
Founder · Co-founder, CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
brandingengagementmarketingcustomer-retentionaudience-targetingpersonalizationtargetingmobile-marketingmobile-applicationscustomer-engagementpublishersadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2133588 | |
| facebook.com/appoxee | |
| YouTube | youtube.com/channel/UCpdm9RQ6fr-C21vu3Io2H7Q |
Identifiers & details
| Founded | 2010 |
|---|---|
| Employees (exact) | 5 |
| Status reason | Acquired (Inactive) by Teradata on Jan 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Teradata 2014-12 $20.0M
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514605872 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-05-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2020 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הברזל 3 תל אביב - יפו |