Last updated 2026-07-20
- Acquired by Thoma Bravo for $250M, Mar 2021
Total raised
—
Last: Undisclosed Round 2018-04
Stage
Acquired
Founded
2013
Headcount
117
HQ
Ramat Gan, Israel
Sector
Business Software
About
Applitools is an AI-powered end-to-end testing platform that combines Visual AI with GenAI and no-code approaches to maximize test coverage, automate maintenance, and reduce false positives. The company's platform helps test automation, DevOps, and development teams release and monitor flawless mobile, web, and native applications in a fully automated way, enabling Continuous Integration and Continuous Deployment (CI-CD). Applitools' Visual AI engine mimics the human eye and brain to reliably and scalably validate all visual aspects of applications. It supports integrations with various testing frameworks, SCMs, CI/CD tools, and bug tracking tools.
Headcount over time
117 employees (2026-09) · 1 point
Offices
Ramat Gan, Israel · HQ / main office
Show all offices (1 more)
- Covina, United States
Q&A
- What is Applitools' primary business?
- Applitools provides automated visual software testing, assisting Test Automation, DevOps, and Development teams in releasing and monitoring mobile, web, and native applications. It uses a visual AI-based cloud engine for comprehensive validation.
- When was Applitools founded?
- Applitools was founded in January 2013.
- What is the current status of Applitools?
- Applitools was acquired by Thoma Bravo in March 2021.
- How many employees does Applitools have?
- Applitools has 51-200 employees.
- What is the total amount of funding Applitools raised before its acquisition?
- Applitools raised a total of $45,750,000 USD.
- When was Applitools' last funding round and who were the investors?
- Applitools' last funding round was in April 2018, with investors including OpenView Venture Partners and La Maison Partners.
- Which sector does Applitools primarily operate in?
- Applitools' primary sector is Business Software.
- What technologies does Applitools utilize?
- Applitools utilizes Artificial Intelligence in its solutions.
Team · 10
Adam Carmi
Founder · CTO and Co-Founder
Moshe Milman
Founder · Co-founder & COO
Anand Sundaram
CEO
Alex Berry
CEO
Joanna Schloss
CMO
Ted Marks
CFO
Kunal Rao
Chief Customer Officer
Danit Raanan Ideses
Head of People
Keri Cook
CMO
Tom van Gorder
CRO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesSoftware DevelopmentSoftware Testing
Business model
B2B
Highlights
Verified
Tags
software-testingweb-applicationcloudcross-platformapp-developmentqadevelopersmobile-platformmachine-learningautomationweb-developmentartificial-intelligencenatural-language-processing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | applitools.com |
|---|---|
| linkedin.com/company/2837526 | |
| facebook.com/Applitools | |
| YouTube | youtube.com/channel/UCk13Ucc26mWqI4xvsbO13jw |
| Wikidata | wikidata.org/wiki/Q63461344 |
Identifiers & details
| Legal name | APPLITOOLS, INC. |
|---|---|
| Founded | 2013 |
| Employees (exact) | 117 |
| Offices | Covina |
| Status reason | Acquired by Thoma Bravo on Mar, 2021 |
| Wikidata QID | Q63461344 |
Acquisitions & public offerings
Acquired by Thoma Bravo 2021-03 $250.0M
Radar intelligence
Open jobs — recruitee
| Total open | 2 |
|---|---|
| Remote | 0 |
| By department | People Team (1), Marketing (1) |
| By location | Ramat Gan, Tel Aviv, Israel (1), Remote job (1) |
| Title | Location | Department |
|---|---|---|
| Office Manager | Ramat Gan, Tel Aviv, Israel | People Team |
| Senior Revenue Operations Manager | Remote job | Marketing |
Patents
| EPO | 4 |
|---|
GitHub
| Top repos | jest-environment-selenium, automation-cookbook, eyes-cypress, Eyes.Selenium.JavaScript, eyes.sdk.python |
|---|
Web history (Wayback)
| Domain | applitools.com |
|---|
Wikidata
| QID | Q63461344 |
|---|
Certificate / subdomain footprint
| Subdomains | 61 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514763838 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-04-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שוהם 3 רמת גן |