Last updated 2026-07-20
- Acquired by Thoma Bravo for $250M, Mar 2021
- Raised $31M Series D led by iAngels, Mar 2018
- Raised $8M Series C led by Sierra Ventures, Jun 2017
Total raised
$45.5M
Last: Undisclosed Round 2018-04
Stage
Acquired
Founded
2013
Headcount
115
HQ
Ramat Gan, Israel
Sector
Business Software
About
Applitools is an AI-powered end-to-end testing platform that combines Visual AI with GenAI and no-code approaches to maximize test coverage, automate maintenance, and reduce false positives. The company's platform helps test automation, DevOps, and development teams release and monitor flawless mobile, web, and native applications in a fully automated way, enabling Continuous Integration and Continuous Deployment (CI-CD). Applitools' Visual AI engine mimics the human eye and brain to reliably and scalably validate all visual aspects of applications. It supports integrations with various testing frameworks, SCMs, CI/CD tools, and bug tracking tools.
Funding history · 5 rounds · $45.5M total
2018-03
D Round
$31.0M
★ iAngels★ Sierra Ventures★ La Maison Partners★ Magma Venture Partners★ OpenView Venture Partners
2017-06
C Round
$8.0M
★ Sierra Ventures★ La Maison Partners★ Magma Venture Partners★ Bessemer Venture Partners
2016-03
B Round
$4.0M
★ La Maison Partners★ Magma Venture Partners
2015-09
A Round Extension
Undisclosed
★ iAngels
2014-06
A Round
$2.5M
★ Magma Venture Partners
Headcount over time
From 10 (2015-01) to 117 (2026-07) · +107 (+1070%) · 44 points · source: Finder history + radar grounding
Q&A
- What is Applitools' primary business?
- Applitools provides automated visual software testing, assisting Test Automation, DevOps, and Development teams in releasing and monitoring mobile, web, and native applications. It uses a visual AI-based cloud engine for comprehensive validation.
- When was Applitools founded?
- Applitools was founded in January 2013.
- What is the current status of Applitools?
- Applitools was acquired by Thoma Bravo in March 2021.
- How many employees does Applitools have?
- Applitools has 51-200 employees.
- What is the total amount of funding Applitools raised before its acquisition?
- Applitools raised a total of $45,750,000 USD.
- When was Applitools' last funding round and who were the investors?
- Applitools' last funding round was in April 2018, with investors including OpenView Venture Partners and La Maison Partners.
- Which sector does Applitools primarily operate in?
- Applitools' primary sector is Business Software.
- What technologies does Applitools utilize?
- Applitools utilizes Artificial Intelligence in its solutions.
Team · 3
Gil Sever
Founder · Co-founder
Adam Carmi
Founder · Co-founder
Moshe Milman
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial Intelligence
Target customers
Enterprise & Professional ServicesSoftware DevelopmentSoftware Testing
Business model
B2B
Highlights
Verified
Tags
software-testingweb-applicationcloudcross-platformapp-developmentqadevelopersmobile-platformmachine-learningautomationweb-developmentartificial-intelligencenatural-language-processing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | applitools.com |
|---|---|
| linkedin.com/company/2837526 | |
| facebook.com/Applitools | |
| YouTube | youtube.com/channel/UCk13Ucc26mWqI4xvsbO13jw |
| Wikidata | wikidata.org/wiki/Q63461344 |
Identifiers & details
| Legal name | APPLITOOLS, INC. |
|---|---|
| Founded | 2013 |
| Employees (exact) | 115 |
| Offices | Covina |
| Status reason | Acquired by Thoma Bravo on Mar, 2021 |
| Wikidata QID | Q63461344 |
Acquisitions & public offerings
Acquired by Thoma Bravo 2021-03 $250.0M
Radar intelligence
Open jobs — recruitee
| Total open | 2 |
|---|---|
| Remote | 0 |
| By department | People Team (1), Marketing (1) |
| By location | Ramat Gan, Tel Aviv, Israel (1), Remote job (1) |
| Title | Location | Department |
|---|---|---|
| Office Manager | Ramat Gan, Tel Aviv, Israel | People Team |
| Senior Revenue Operations Manager | Remote job | Marketing |
Patents
| EPO | 4 |
|---|
GitHub
| Top repos | jest-environment-selenium, automation-cookbook, eyes-cypress, Eyes.Selenium.JavaScript, eyes.sdk.python |
|---|
Web history (Wayback)
| Domain | applitools.com |
|---|
Wikidata
| QID | Q63461344 |
|---|
Certificate / subdomain footprint
| Subdomains | 61 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514763838 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-04-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שוהם 3 רמת גן |