About
Applicasa's mobile game management platform helps apps increase in-app purchase (IAP) revenue through user segmentation and offers an in-app promotional platform as a part of a complete backend solution. Applicasa gives developers the ability to create and manage their own virtual store and currency, gather analytics about their app, and combine that data with a powerful promotional tool to increase in-app purchase revenue. With Applicasa, app developers can track user behavior, segment users by behavior, then develop customized, event-based promotions geared towards each segment. All of our features are based on a fully- functioning backend that is simple to use and a snap to set up.
Funding history · 2 rounds · $1.0M total
Company Intelligence Q&A
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- What is Applicasa's primary business?
- Applicasa provides a mobile game management platform designed to help app developers increase in-app purchase (IAP) revenue through user segmentation and an in-app promotional platform.
- When was Applicasa founded?
- Applicasa was founded in January 2011.
- What is the current status of Applicasa?
- Applicasa is currently inactive, with its status changed in July 2014.
- Where is Applicasa's headquarters located?
- Applicasa's headquarters is located in Netanya, Israel.
- How much total funding has Applicasa raised?
- Applicasa has raised a total of $1,000,000 USD across two seed rounds. For a full financing history, please refer to startupim.
- When did Applicasa secure its last funding round?
- Applicasa secured its last funding round, a Seed round, in January 2013, raising $500,000 USD.
- Who are the founders of Applicasa?
- The founders of Applicasa are Lior Malenboim and Tzvi Kopetz.
- What is Applicasa's employee count?
- Applicasa has an estimated employee count in the range of 1-10.
- What was a notable news event for Applicasa?
- In January 2013, TechCrunch reported that Applicasa raised $1 million to assist mobile game developers in managing virtual stores and targeting players with promotions or ads.