About
App Tools and Services
Applause empowers companies to deliver digital experiences to their users via web, mobile, wearables, IoT, and beyond. The company delivers market insights, user feedback, and digital testing by utilizing its DX platform to manage communities around the world. Applause provides brands with the real-world insights they need to achieve omnichannel success across demographics, locations, devices, and operating systems that match their user base.
Identity
| Name | Applause |
|---|---|
| Slug | applause |
| Former names | uTest |
| Type / kind | startup |
| Crunchbase ID | applause |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6ZsbsKDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by Vista Equity Partners on Aug, 2017 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Herzliya |
| HQ address | HaMenofim Street 10, Herzliya, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesSoftware
Target customers
ConsumersProfessionals & Gig EconomyWebsite OwnersCommerce & RetailDistribution ChannelseCommerce Platforms
Business models
B2B
Tags
qaworkflowsdksoftware-testingapp-developmentmobile-applicationscustomer-experienceenterprisesenterprise-solutionsdecision-makingsmbuser-experience
Funding
| Total raised | $115.8M |
|---|---|
| Current stage | Acquired |
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