Total raised
—
Stage
Acquired
Founded
2013
Headcount
31
HQ
Tel Aviv-Yafo
Sector
Business Software
About
AppGrade is a mobile monetization platform that uses sophisticated algorithms to predict users interests in order to deliver the most relevant ads at the right time. AppGrade provides app developers with creative ad formats designed to maximize revenues from traditional in-app ads while enhancing user experience. In addition, AppGrade also offers cutting-edge ad formats that generate revenue simply by being downloaded, with no further user interaction needed. AppGrade recently merged with mobile performance network company ClicksMob to create a combined ad tech platform for video mobile marketing.
Company Intelligence Q&A
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- What is AppGrade's primary business activity?
- AppGrade is a mobile monetization platform that uses algorithms to predict user interests for delivering relevant ads, providing app developers with creative ad formats to maximize revenues and enhance user experience.
- When was AppGrade founded?
- AppGrade was founded in January 2013.
- What is the current status of AppGrade?
- AppGrade is currently inactive, having been acquired by ClicksMob in March 2016.
- What was the outcome of AppGrade's merger with ClicksMob?
- In March 2016, AppGrade merged with mobile performance network company ClicksMob to create a combined ad tech platform for video mobile marketing.
- Where is AppGrade's headquarters located?
- AppGrade's headquarters is located at Rothschild Boulevard 22, Tel Aviv-Yafo, Israel.
- How many employees did AppGrade have?
- AppGrade had 31 employees.
- Who are the founders of AppGrade?
- The founders of AppGrade are Avishai Shoushan and Vadim Drabkin.
- What is AppGrade's primary sector classification?
- AppGrade's primary sector classification is Business Software.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
app-developmentmobile-advertisingaudience-targetingcustomer-retentionadvertisersmarketingmobile-applicationsadvertisingtargetingbrandinguser-experiencemonetizationuser-engagement