Last updated 2026-06-18
- Acquired by ClicksMob, Mar 2016
Total raised
—
Stage
Acquired
Founded
2013
Headcount
31
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
AppGrade is a mobile monetization platform that uses sophisticated algorithms to predict users interests in order to deliver the most relevant ads at the right time. AppGrade provides app developers with creative ad formats designed to maximize revenues from traditional in-app ads while enhancing user experience. In addition, AppGrade also offers cutting-edge ad formats that generate revenue simply by being downloaded, with no further user interaction needed. AppGrade recently merged with mobile performance network company ClicksMob to create a combined ad tech platform for video mobile marketing.
Q&A
- What is AppGrade's primary business?
- AppGrade is a mobile monetization platform that uses sophisticated algorithms to predict user interests and deliver relevant ads to maximize revenue for app developers.
- When was AppGrade founded?
- AppGrade was founded in January 2013.
- What is the current status of AppGrade?
- AppGrade was acquired by ClicksMob in March 2016 and is currently inactive.
- What was the purpose of the merger between AppGrade and ClicksMob?
- The merger aimed to create a combined ad tech platform specifically for video mobile marketing.
- Where is AppGrade's headquarters located?
- AppGrade's headquarters is located in Tel Aviv-Yafo, Israel.
- How many employees did AppGrade have?
- AppGrade had an employee count in the 11-50 range.
- Who are the co-founders of AppGrade?
- The co-founders of AppGrade are Avishai Shoushan (CEO) and Vadim Drabkin (CTO).
Team · 2
Vadim Drabkin
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
app-developmentmobile-advertisingaudience-targetingcustomer-retentionadvertisersmarketingmobile-applicationsadvertisingtargetingbrandinguser-experiencemonetizationuser-engagement
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/3506369 | |
| facebook.com/AppGradeMobile/timeline |
Identifiers & details
| Founded | 2013-1 |
|---|---|
| Employees (exact) | 31 |
| Status reason | Acquired (Inactive) by ClicksMob on Mar 2016 - closed due to acquisition |
Acquisitions & public offerings
Acquired by ClicksMob 2016-03