- Acquired by Gix, Jan 2016
- Raised $500k funding round, Apr 2015
- Raised $630k funding round, Feb 2014
About
Appforma is an award-winning platform that plans, creates and executes a professional marketing program with ongoing campaigns and loyalty activities customized just for you. Grow your business with new customers, increased loyalty and sales. Appforma builds for you a dedicated, 12-month marketing program that includes 50 campaigns to acquire and engage customers as well as non-stop loyalty activities to nurture sales leads and retain customers. Our program works for you on all fronts - email marketing, social media posts, friends referrals and online advertising. Appforma's loyalty program nurtures sales leads to retain customers and helps generate new customers via word-of-mouth recommendations. Appforma uses a point-based loyalty system that encourages viral actions, such as refer-a-friend, combined with birthday greetings, incentives and soft-marketing campaigns to increase engagement.
Funding history · 4 rounds · $3.8M total
Q&A
- What is Appforma's primary business?
- Appforma provides an automated marketing platform designed for Small and Medium Businesses (SMBs) to plan, create, and execute professional marketing programs, including campaigns and loyalty activities.
- When was Appforma founded?
- Appforma was founded in January 2011.
- What is Appforma's current status?
- Appforma was acquired by Gix in January 2016 and is currently inactive.
- How many employees did Appforma have?
- Appforma had an employee count in the 11-50 range.
- What was the total amount of funding raised by Appforma?
- Appforma raised a total of $3,750,000 across multiple funding rounds.
- When was Appforma's last funding round?
- Appforma's last funding round occurred in April 2015, raising $500,000.
- Which investors participated in Appforma's funding rounds?
- Investors in Appforma's funding rounds included OurCrowd and Eyal Kedem
- Who was the CEO of Appforma?
- Zvika Enav was the CEO of Appforma.
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/appforma | |
| facebook.com/Appforma | |
| YouTube | youtube.com/channel/UCby_o_HMqrtv1LUGOWxpfvA |
Identifiers & details
| Founded | 2011-1 |
|---|---|
| Employees (exact) | 31 |
| Status reason | Acquired (Inactive) by Gix on Jan 2016 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Gix 2016-01