About
Appforma is an award-winning platform that plans, creates and executes a professional marketing program with ongoing campaigns and loyalty activities customized just for you. Grow your business with new customers, increased loyalty and sales. Appforma builds for you a dedicated, 12-month marketing program that includes 50 campaigns to acquire and engage customers as well as non-stop loyalty activities to nurture sales leads and retain customers. Our program works for you on all fronts - email marketing, social media posts, friends referrals and online advertising. Appforma's loyalty program nurtures sales leads to retain customers and helps generate new customers via word-of-mouth recommendations. Appforma uses a point-based loyalty system that encourages viral actions, such as refer-a-friend, combined with birthday greetings, incentives and soft-marketing campaigns to increase engagement.
Funding history · 3 rounds · $3.8M total
Company Intelligence Q&A
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- What is Appforma's primary business activity?
- Appforma is an automated marketing platform designed for SMBs, providing tools to plan, create, and execute marketing programs, including campaigns and loyalty activities.
- When was Appforma founded?
- Appforma was founded in January 2011.
- What is Appforma's current status?
- Appforma is currently inactive, having been acquired by Gix in January 2016.
- Where is Appforma headquartered?
- Appforma is headquartered in Tel Aviv-Yafo, Israel.
- How much funding has Appforma raised in total?
- Appforma has raised a total of $3,750,000 across multiple funding rounds.
- Which investors participated in Appforma's Seed round in February 2013?
- The Seed round in February 2013 included investors such as Eyal Kedem and Euro Serve Media.
- Which investor participated in Appforma's Series B round in April 2015?
- OurCrowd participated in Appforma's Series B funding round in April 2015.
- What was a significant partnership for Appforma in August 2015?
- In August 2015, Appforma partnered with DesignOne Japan to distribute its marketing platform to small and local businesses in Japan.
- What was Appforma's employee count prior to its acquisition?
- Appforma had an employee count of 31, falling within the 11-50 employee bucket.