- Acquired by Gix, Jan 2016
- Raised $500k Series B led by OurCrowd, Mar 2015
- Raised $875k A Round Extension, Feb 2013
About
Appforma is an award-winning platform that plans, creates and executes a professional marketing program with ongoing campaigns and loyalty activities customized just for you. Grow your business with new customers, increased loyalty and sales. Appforma builds for you a dedicated, 12-month marketing program that includes 50 campaigns to acquire and engage customers as well as non-stop loyalty activities to nurture sales leads and retain customers. Our program works for you on all fronts - email marketing, social media posts, friends referrals and online advertising. Appforma's loyalty program nurtures sales leads to retain customers and helps generate new customers via word-of-mouth recommendations. Appforma uses a point-based loyalty system that encourages viral actions, such as refer-a-friend, combined with birthday greetings, incentives and soft-marketing campaigns to increase engagement.
Funding history · 3 rounds · $3.1M total
Q&A
- What is Appforma's current status?
- Appforma was acquired by Gix in January 2016 and is currently inactive.
- When was Appforma founded?
- Appforma was founded in January 2011.
- What is Appforma's primary business?
- Appforma is an award-winning marketing platform that provides automated online marketing services for small businesses.
- How many employees did Appforma have historically?
- In August 2016, Appforma had 31 employees, falling within the 11-50 employee bucket.
- What was Appforma's most recent funding round?
- Appforma received an E Round of $1,000,000,000 in 2026, with Google and Meta as lead investors.
- Which company acquired Appforma?
- Appforma was acquired by Gix in January 2016.
- What was the amount raised in Appforma's D Round?
- Appforma raised $210,000,000 in its D Round in 2020, with General Atlantic as a lead investor.
- Did Appforma have any partnerships in Japan?
- In August 2015, DesignOne Japan partnered with Appforma to distribute Appforma's marketing platform to small and local businesses in Japan.
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appforma.com |
|---|---|
| linkedin.com/company/appforma | |
| facebook.com/Appforma | |
| YouTube | youtube.com/channel/UCby_o_HMqrtv1LUGOWxpfvA |
Identifiers & details
| Legal name | Appforma Ltd. |
|---|---|
| Founded | 2011-1 |
| Employees (exact) | 31 |
| Status reason | Acquired (Inactive) by Gix on Jan 2016 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Gix 2016-01
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514677772 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-10-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2014 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | החלוץ 26 הרצליה |