Highlights
Profile claimed by owner
About
Ad Product Creation and Monetization Platform
FirstImpression offers a fast, flexible, easy solution that creates, manages, and monetizes any type of ad product in seconds. The company strives to be an all-inclusive toolbox for creating and monetizing the perfect display, video, and native ad products across all devices. FirstImpressions platform allows users to supplement their existing ad placements with additional highly customized ad products, without any coding or technical work on their part. FirstImpression then either fills the new ad products with its connected advertisers as part of a fully managed solution, or enables users to bring in campaigns from their other advertising partners.
Identity
| Name | FirstImpression |
|---|---|
| Slug | appendad |
| Former names | AppendAd |
| Type / kind | startup |
| Crunchbase ID | first-impression |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN793vAJDA |
Status
| Status | active |
|---|---|
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Se'adya Ga'on Street 24, Tel Aviv, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyWebsite Owners
Business models
B2B
Tags
marketingcampaign-optimizationmanagement-solutionssaascustomer-engagementpublishersweb-platformadvertisingmonetizationuser-engagementa-b-testingadtechwebsite-owners
Funding
| Total raised | — |
|---|---|
| Current stage | Mature |
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