FirstImpression

Ad Product Creation and Monetization Platform

Business Software
Active
Mature Tel Aviv-Yafo, Israel Founded 2013
Website ↗ LinkedIn
Last updated 2026-06-18
Total raised
—
Last: 2014-08
Stage
Mature
Founded
2013
Headcount
8
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

FirstImpression offers a fast, flexible, easy solution that creates, manages, and monetizes any type of ad product in seconds. The company strives to be an all-inclusive toolbox for creating and monetizing the perfect display, video, and native ad products across all devices. FirstImpressions platform allows users to supplement their existing ad placements with additional highly customized ad products, without any coding or technical work on their part. FirstImpression then either fills the new ad products with its connected advertisers as part of a fully managed solution, or enables users to bring in campaigns from their other advertising partners.

Funding history · 1 round · — total

2014-08
Undisclosed
UpWest

Q&A

What is FirstImpression's primary business activity?
FirstImpression provides an Ad Product Creation and Monetization Platform, offering a solution to create, manage, and monetize various ad products like display, video, and native ads across all devices.
When was FirstImpression founded?
FirstImpression was founded in March 2013.
Where is FirstImpression's headquarters located?
FirstImpression's headquarters is located in Tel Aviv-Yafo, Israel.
Does FirstImpression have any other office locations?
Yes, FirstImpression also has an office in New York, USA.
Who are the founders of FirstImpression?
The founders of FirstImpression are Omer Mller (Co-founder & Board Member) and Roy Peleg (Founder & CEO).
What is FirstImpression's employee count?
FirstImpression has 1-10 employees.
Which investor participated in FirstImpression's funding round in August 2014?
UpWest participated in FirstImpression's funding round in August 2014.
What is FirstImpression's primary sector classification?
FirstImpression's primary sector classification is Business Software.

Team · 2

Omer Mller
Founder · Co-founder & Board Member
LinkedIn ↗
Roy Peleg
Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyWebsite Owners
Business model
B2B

Highlights

Verified

Tags

marketingcampaign-optimizationmanagement-solutionssaascustomer-engagementpublishersweb-platformadvertisingmonetizationuser-engagementa-b-testingadtechwebsite-owners
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)