Last updated 2026-08-22
- Raised $58M Series B led by IVP, Aug 2025
- Raised $26M Series A led by Creandum, Nov 2024
Total raised
$84.0M
Last: Undisclosed Round 2025-08
Stage
Series B
Founded
2022
Headcount
140
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Appcharge is a direct-to-consumer (DTC) platform built specifically for mobile game makers, enabling publishers to sell directly to players, increase profitability, and strengthen player relationships. The platform offers fully branded web stores, gamified offers, global payment checkout, and mobile in-app payment SDKs. Appcharge helps publishers bypass app store fees and provides tools for enhanced personalization, monetization, retention, and community features. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.
Funding history · 2 rounds · $84.0M total
2 events/rounds · $84.0M Total Funding: $84.0M in Private Equity
Aug 2025
★ IVPPlayrixCreandumCorundumPlay VenturesMoneta VenturesBITKRAFT VenturesSmilegate InvestmentGlilot Capital Partners
Nov 2024
★ CreandumSupercellPlay VenturesGlilot CapitalMoneta Venturesangel investorsBITKRAFT Venturesangel contributors
Headcount over time
140 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Appcharge's primary business?
- Appcharge provides a direct-to-consumer (DTC) platform for mobile game publishers, enabling them to sell directly to players, increase profitability, and strengthen player relationships by bypassing app store fees.
- When was Appcharge founded?
- Appcharge was founded in 2022.
- How many employees does Appcharge currently have?
- Appcharge has 51–200 employees.
- What was Appcharge's most recent funding round?
- Appcharge completed a B Round in August 2025, raising $58,000,000. The round was led by IVP.
- Which investors participated in Appcharge's Series A funding round?
- Appcharge raised $26,000,000 in a Series A round in November 2024, with Supercell as a lead investor.
- What is Appcharge's total funding to date?
- Appcharge has raised a total of $92,000,000 across all funding rounds.
- Who are the co-founders of Appcharge?
- The co-founders of Appcharge are Maor Sason (CEO) and Roei Barassi (General Manager).
- What is Appcharge's primary sector?
- Appcharge's primary sector is Media & Entertainment Technologies.
Team · 14
Maor Sason
Founder · Co-Founder & CEO
Roei Barassi
Founder · Co-Founder & General Manager
Nadav Hollander
Chief Financial Officer
Paul Bowen
Chief Revenue Officer
Gil Tov-Ly
CMO
Sean Megaw
Director of Business, North America
Jin Woo Hong
Managing Director, Korea
Fanny Beili
VP of Product
Itamar Nadel
Account Manager
Danielle Rachmanov
HR Growth Partner
Rebecca Skurnik
Head of Documentation
Tal Gabriel
Senior Product Manager
Elad Nahor
Director of Engineering
Itay Alon
Director of Engineering
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
Direct-to-Consumer (DTC)
Highlights
Verified
Tags
direct-to-consumeronline-shoppingmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appcharge.com |
|---|---|
| linkedin.com/company/91048198 | |
| Wikipedia | en.wikipedia.org/wiki/Appcharge |
| Wikidata | wikidata.org/wiki/Q131703535 |
Identifiers & details
| Legal name | APPCHARGE LTD |
|---|---|
| Founded | 2022 |
| Employees (exact) | 140 |
| Wikidata QID | Q131703535 |
Radar intelligence
Web history (Wayback)
| Domain | appcharge.com |
|---|
Wikidata
| QID | Q131703535 |
|---|
Certificate / subdomain footprint
| Subdomains | 144 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516592409 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2022-04-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 2 |
| Registry events | 5 — shares_capital (3), charge (2) |
| Registered address | אחד העם 35 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-27 | הקצאת מניות |
| 2025-10-26 | רישום שעבוד |
| 2025-12-15 | שינוי בהרכב הון - מניות-הפחתת הון רשום |
| 2025-12-14 | הגדלה של הון רשום |
| 2025-09-02 | רישום שעבוד |