Appcharge

Direct-to-consumer platform for mobile game publishers to maximize profits through owning player relationships.

Media & Entertainment Technologies
Active
Series B Tel Aviv-Yafo, Israel Founded 2022
Last updated 2026-07-26
Total raised
$92.0M
Last: Undisclosed Round 2025-08
Stage
Series B
Founded
2022
Headcount
141
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

Appcharge is a direct-to-consumer (DTC) platform built specifically for mobile game makers, enabling publishers to sell directly to players, increase profitability, and strengthen player relationships. The platform offers fully branded web stores, gamified offers, global payment checkout, and mobile in-app payment SDKs. Appcharge helps publishers bypass app store fees and provides tools for enhanced personalization, monetization, retention, and community features.

Funding history · 3 rounds · $92.0M total

2025-07
B Round $58.0M
★ IVPPlayrixCreandumSupercellSmilegatePlay VenturesMoneta VenturesGlilot Capital PartnersBITKRAFT Esports Ventures
2024-10
A Round $26.0M
★ Creandum★ Supercell★ Play Ventures★ Moneta Ventures★ Glilot Capital Partners★ BITKRAFT Esports Ventures
2022-11
Seed $8.0M
★ Play Ventures★ Glilot Capital Partners

Headcount over time

From 40 (2024-02) to 151 (2026-03) · +111 (+278%) · 10 points · source: Finder history + radar grounding
1510 2024-02 2026-03

Q&A

What is Appcharge's primary business?
Appcharge provides a direct-to-consumer (DTC) platform for mobile game publishers, enabling them to sell directly to players, increase profitability, and strengthen player relationships by bypassing app store fees.
When was Appcharge founded?
Appcharge was founded in 2022.
How many employees does Appcharge currently have?
Appcharge has 51–200 employees.
What was Appcharge's most recent funding round?
Appcharge completed a B Round in August 2025, raising $58,000,000. The round was led by IVP.
Which investors participated in Appcharge's Series A funding round?
Appcharge raised $26,000,000 in a Series A round in November 2024, with Supercell as a lead investor.
What is Appcharge's total funding to date?
Appcharge has raised a total of $92,000,000 across all funding rounds.
Who are the co-founders of Appcharge?
The co-founders of Appcharge are Maor Sason (CEO) and Roei Barassi (General Manager).
What is Appcharge's primary sector?
Appcharge's primary sector is Media & Entertainment Technologies.

Team · 2

Maor Sason
Founder · CEO
Roei Barassi
Founder · General Manager

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Target customers
Media & EntertainmentGaming IndustryMobile Gaming
Business model
B2BB2B2C

Highlights

Verified

Tags

direct-to-consumeronline-shoppingmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteappcharge.com
LinkedInlinkedin.com/company/91048198
Wikipediaen.wikipedia.org/wiki/Appcharge
Wikidatawikidata.org/wiki/Q131703535

Identifiers & details

Legal nameAPPCHARGE LTD
Founded2022
Employees (exact)141
Wikidata QIDQ131703535

Radar intelligence

Web history (Wayback)

Domainappcharge.com

Wikidata

QIDQ131703535

Certificate / subdomain footprint

Subdomains143

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516592409
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2022-04-04
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens2
Registry events5 — shares_capital (3), charge (2)
Registered addressאחד העם 35 תל אביב - יפו

Recent registry events

DateEvent
2026-04-27הקצאת מניות
2025-10-26רישום שעבוד
2025-12-15שינוי בהרכב הון - מניות-הפחתת הון רשום
2025-12-14הגדלה של הון רשום
2025-09-02רישום שעבוד