Last updated 2026-07-20
Total raised
—
Stage
Mature
Founded
2013
Headcount
15
HQ
Ramat Gan, Israel
Sector
Business Software
About
Appalgo is a mobile marketing agency that started over a decade ago, developing a technologically and data-driven platform to optimize media buying, particularly the bidding process with a focus on video. They aim to help mobile marketers navigate media buying and provide structure to the field. Appalgo offers data-driven performance marketing, fueled by programmatic-platform capabilities, and emphasizes pinpoint design and optimization for effective creative content. They focus on creating value and driving incremental growth for their clients.
Headcount over time
From 16 (2018-08) to 15 (2026-07) · -1 (-6%) · 49 points · source: Finder history + radar grounding
Q&A
- What is appalgo's primary business?
- appalgo operates as a global, audience-driven video ad exchange, connecting advertisers, app developers, and publishers with mobile display inventory.
- When was appalgo founded?
- appalgo was founded in July 2013.
- Where is appalgo's headquarters located?
- appalgo's headquarters is located in Ramat Gan, Center District, Israel.
- What is appalgo's current stage according to startupim data?
- According to startupim data, appalgo is currently in the Mature stage.
- What is appalgo's primary sector?
- appalgo's primary sector is Business Software.
- What business models does appalgo utilize?
- appalgo primarily uses a B2B business model.
- What is appalgo's product stage?
- appalgo's product is in the released stage.
Team · 1
Roy Weiss
Founder · Founder & CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & RetailEnterprise & Professional ServicesMarketing & SalesAdvertisingSoftware DevelopmentMobile Software Development
Business model
B2B
Highlights
Verified
Tags
advertisingsaasmobile-advertisingmonetizationmedia-buyingmarketingcampaign-optimizationaudience-targetingreal-time-biddingadvertiserstargetingpublishersvideo-advertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appalgo.com |
|---|---|
| linkedin.com/company/5062415 | |
| facebook.com/appalgo |
Identifiers & details
| Legal name | APPALGO LTD |
|---|---|
| Founded | 2013-7 |
| Employees (exact) | 15 |
Radar intelligence
Web history (Wayback)
| Domain | appalgo.com |
|---|
Certificate / subdomain footprint
| Subdomains | 6 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514950047 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-07-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — charge (2) |
| Registered address | דרך בגין מנחם 7 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-18 | סילוק שעבוד |
| 2025-09-17 | סילוק שעבוד |