Total raised
—
Stage
Mature
Founded
2013
Headcount
22
HQ
Ramat Gan
Sector
Business Software
About
appalgo is a global, audience-driven video ad exchange. The companys platform facilitates a valuable, brand-safe environment for clients across all devices. appalgo connects advertisers, app developers, and publishers with the mobile display inventory thats right for them. appalgo offers centralized global media buying using direct-managed publishers, app developers, and a cross-platform advertising network that is integrated with the leading RTB exchanges, ad networks, and Google AdWords.
Company Intelligence Q&A
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- What is appalgo's primary business?
- appalgo operates as a global, audience-driven video ad exchange, connecting advertisers, app developers, and publishers with mobile display inventory.
- When was appalgo founded?
- appalgo was founded in July 2013.
- How many employees does appalgo currently have?
- appalgo currently has 22 employees, falling within the 11-50 employee bucket.
- Where is appalgo's headquarters located?
- appalgo's headquarters is located in Ramat Gan, Israel.
- What is appalgo's primary sector classification?
- appalgo's primary sector classification is Business Software.
- Which company partnered with appalgo to enhance user acquisition in the gaming/sports betting industry?
- BetMGM partnered with appalgo, utilizing its AI-powered platform to automate and optimize user acquisition campaigns for mobile apps.
- How did SBK collaborate with appalgo in the financial services sector?
- SBK partnered with appalgo to integrate its AI/ML-driven ASA Score, aiming to enable more inclusive and accurate credit assessments for unbanked and underbanked populations.
- What services did appalgo provide to Mojo, a home security and automation company?
- appalgo provided digital marketing agency services, including Google Ads, SEO, and content marketing, to Mojo, which resulted in increased qualified leads and improved return on ad spend.
- Who is a co-founder of appalgo?
- Roy Weiss is a co-founder of appalgo.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & RetailEnterprise & Professional ServicesMarketing & SalesAdvertisingSoftware DevelopmentMobile Software Development
Business model
B2B
Highlights
Verified
Tags
advertisingsaasmobile-advertisingmonetizationmedia-buyingmarketingcampaign-optimizationaudience-targetingreal-time-biddingadvertiserstargetingpublishersvideo-advertising