Last updated 2026-06-18
- Raised $28M funding round led by Emmis Corporation, Jun 2023
- Raised $20M funding round led by NBCUniversal, Mar 2022
- Raised $9M funding round led by BITKRAFT Esports Ventures, Feb 2021
Total raised
$65.0M
Last: 2023-06
Stage
Series B
Founded
2017
Headcount
90
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better.
Funding history · 5 rounds · $65.0M total
2023-06
2022-03
2021-02
2019-08
2018-11
$1.5M
Q&A
- What is Anzu.io's primary business?
- Anzu.io operates as an in-game advertising platform, offering advanced intrinsic ad solutions for mobile, PC, and console games.
- When was Anzu.io founded?
- Anzu.io was founded in July 2017.
- How much funding has Anzu.io raised in total?
- Anzu.io has raised a total of $65,000,000 across multiple funding rounds.
- When was Anzu.io's most recent funding round and who were the lead investors?
- Anzu.io's most recent funding round occurred in June 2023, with Emmis Corporation leading the investment.
- Which investors participated in Anzu.io's March 2022 funding round?
- The March 2022 funding round for Anzu.io was led by NBCUniversal and also included BITKRAFT Esports Ventures.
- What is the employee count for Anzu.io?
- Anzu.io has an employee count in the 51-200 range.
- Where is Anzu.io's headquarters located?
- Anzu.io's headquarters is located in Tel Aviv-Yafo, Israel.
- Does Anzu.io have a patented technology?
- Yes, Anzu.io has a patented 3D ad tracking engine, which was the first to bring viewability measurement in-game.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Simulation & ImagingVirtual Reality
Target customers
ConsumersRecreational & LifestyleGamersEnterprise & Professional ServicesSoftware DevelopmentCommerce & RetailConsumer GoodsToys & GamesMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
metaverseadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | anzu.io |
|---|---|
| linkedin.com/company/17907575 | |
| facebook.com/anzu.io | |
| YouTube | youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA |
Identifiers & details
| Founded | 2017-7 |
|---|---|
| Employees (exact) | 90 |
| Offices | Chicago; London; New York; Los Angeles |
Radar intelligence
Web history (Wayback)
| Domain | anzu.io |
|---|