Total raised
$65.0M
Last: Series B 2023-06
Stage
Series B
Founded
2017
Headcount
90
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better.
Funding history · 5 rounds · $65.0M total
2023-06
Series B
$28.0M
2022-03
Series B
$20.0M
2021-02
Series A
$9.0M
2019-08
Series A
$6.5M
2016-12
Seed
$1.5M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Simulation & ImagingVirtual Reality
Target customers
ConsumersRecreational & LifestyleGamersEnterprise & Professional ServicesSoftware DevelopmentCommerce & RetailConsumer GoodsToys & GamesMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
metaverseadtech