Last updated 2026-06-18
- Raised $28M Series D led by Emmis Corporation, May 2023
- Raised $20M Series C led by NBCUniversal, Feb 2022
- Raised $9M Series B led by BITKRAFT Esports Ventures, Jan 2021
Total raised
$65.0M
Last: Undisclosed Round 2023-06
Stage
Series B
Founded
2017
Headcount
78
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better.
Funding history · 5 rounds · $65.0M total
2023-05
D Round
$28.0M
★ Emmis CorporationPayPal VenturesSamsung Next TLVSimon Equity PartnersEvolution Venture Capital FundBandai Namco Entertainment 021 Fund
2022-02
C Round
$20.0M
★ NBCUniversalWPP PLCHTC Vive XMarc MerrillHBSE VenturesGoal VenturesAlumni VenturesSony Innovation FundBITKRAFT Esports Ventures
2021-01
B Round
$9.0M
★ BITKRAFT Esports VenturesWPP PLCGaingelsMarc MerrillHBSE VenturesGoal VenturesAlumni VenturesSony Innovation Fund
2019-07
A Round
$6.5M
★ BITKRAFT Esports VenturesWPP PLCAxel Springer SE
2018-10
Seed
$1.5M
Headcount over time
From 13 (2018-08) to 80 (2026-03) · +67 (+515%) · 24 points · source: Finder history + radar grounding
Q&A
- What is Anzu.io's primary business?
- Anzu.io operates as an in-game advertising platform, offering advanced intrinsic ad solutions for mobile, PC, and console games.
- When was Anzu.io founded?
- Anzu.io was founded in July 2017.
- How much funding has Anzu.io raised in total?
- Anzu.io has raised a total of $65,000,000 across multiple funding rounds.
- When was Anzu.io's most recent funding round and who were the lead investors?
- Anzu.io's most recent funding round occurred in June 2023, with Emmis Corporation leading the investment.
- Which investors participated in Anzu.io's March 2022 funding round?
- The March 2022 funding round for Anzu.io was led by NBCUniversal and also included BITKRAFT Esports Ventures.
- What is the employee count for Anzu.io?
- Anzu.io has an employee count in the 51-200 range.
- Where is Anzu.io's headquarters located?
- Anzu.io's headquarters is located in Tel Aviv-Yafo, Israel.
- Does Anzu.io have a patented technology?
- Yes, Anzu.io has a patented 3D ad tracking engine, which was the first to bring viewability measurement in-game.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Simulation & ImagingVirtual Reality
Target customers
ConsumersRecreational & LifestyleGamersEnterprise & Professional ServicesSoftware DevelopmentCommerce & RetailConsumer GoodsToys & GamesMedia & EntertainmentPublishing
Business model
B2B
Highlights
Verified
Tags
metaverseadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | anzu.io |
|---|---|
| linkedin.com/company/17907575 | |
| facebook.com/anzu.io | |
| YouTube | youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA |
Identifiers & details
| Founded | 2017-7 |
|---|---|
| Employees (exact) | 78 |
| Offices | Chicago; London; New York; Los Angeles |
Radar intelligence
Web history (Wayback)
| Domain | anzu.io |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515647808 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-04-24 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — people (1) |
| Registered address | לינקולן 20 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-08 | עדכון דירקטורים-הסרת דירקטור |