Last updated 2026-08-22
Total raised
—
Last: Undisclosed Round 2023-06
Stage
Series B
Founded
2017
Headcount
77
HQ
Tel Aviv-Yafo, Israel
Sector
AdTech
About
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better.
Headcount over time
77 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (4 more)
- Chicago, United States
- London, United Kingdom
- New York, United States
- Los Angeles, United States
Q&A
- What is Anzu.io's primary business?
- Anzu.io operates as an in-game advertising platform, offering advanced intrinsic ad solutions for mobile, PC, and console games.
- When was Anzu.io founded?
- Anzu.io was founded in July 2017.
- How much funding has Anzu.io raised in total?
- Anzu.io has raised a total of $65,000,000 across multiple funding rounds.
- When was Anzu.io's most recent funding round and who were the lead investors?
- Anzu.io's most recent funding round occurred in June 2023, with Emmis Corporation leading the investment.
- Which investors participated in Anzu.io's March 2022 funding round?
- The March 2022 funding round for Anzu.io was led by NBCUniversal and also included BITKRAFT Esports Ventures.
- What is the employee count for Anzu.io?
- Anzu.io has an employee count in the 51-200 range.
- Where is Anzu.io's headquarters located?
- Anzu.io's headquarters is located in Tel Aviv-Yafo, Israel.
- Does Anzu.io have a patented technology?
- Yes, Anzu.io has a patented 3D ad tracking engine, which was the first to bring viewability measurement in-game.
Team · 18
Itamar Benedy
Founder · Chief Executive Officer
Ben Fenster
Founder · Chief Product Officer
Michael Badichi
Founder · Chief Technology Officer
Natalia Vasilyeva
EVP Marketing & Strategy
Michal Avisar
Head of People Operations
Guy Ben-Dov
EVP Supply & Revenue Operations
Crystel Debs
EVP Revenue & BD
Amit Triffon
VP R&D
Guy Banda
VP Tech and Product Operations
Nadav Lichtestein
VP Programmatic
Maor Wurembrand
VP Supply
Idan Tabachnik
VP Product
David Sable
Strategic Advisor
Jack Bamberger
Strategic Advisor
Jamie Gutfreund
Strategic Advisor
Jens Hilgers
Strategic Advisor
Krishan Bhatia
Strategic Advisor
Luc Marsolais
Strategic Advisor
Sectors & technology
Primary sector
AdTech
Target customers
Business model
Programmatic Advertising
Highlights
Verified
Tags
metaverseadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | anzu.io |
|---|---|
| linkedin.com/company/17907575 | |
| facebook.com/anzu.io | |
| YouTube | youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA |
Identifiers & details
| Founded | 2017-7 |
|---|---|
| Employees (exact) | 77 |
| Offices | Chicago; London; New York; Los Angeles |
Radar intelligence
Web history (Wayback)
| Domain | anzu.io |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515647808 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-04-24 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 4 — people (2), shares_capital (2) |
| Registered address | לינקולן 20 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-07-23 | עדכון דירקטורים-הסרת דירקטור |
| 2026-07-23 | עדכון דירקטורים-הוספת דירקטור |
| 2026-08-18 | שינוי בהרכב הון - מניות-פיצול מניה |
| 2026-08-18 | שינוי בהרכב הון - מניות-שינוי סוג מניה |