Total raised
$1.5M
Last: Seed 2023-03
Stage
Seed
Founded
2022
Headcount
4
HQ
Bnei Brak
Sector
Business Software
About
Animo is an MMM and AI-powered platform that uses big data infrastructure to analyze and optimize offline media activity (TV, radio, and billboards), including how it affects online campaigns and digital assets in real time. The company provides users with the ability to compare between previous and ongoing campaigns. It provides tools to measure the effectiveness of each media channel at multiple levels, from a single ad or timeframe up to the resolution of cost per call. The company's solution can predict and show recommendations for the best and most cost-effective mix of media for ongoing and future campaigns.
Funding history · 1 round · $1.5M total
2023-03
Seed
$1.5M
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was Animo founded?
- Animo was founded in September 2022.
- What is Animo's primary focus?
- Animo focuses on providing an MMM and AI-powered platform to analyze, attribute, and optimize offline media advertising, including its impact on online campaigns.
- Where is Animo's headquarters located?
- Animo's headquarters is in Bnei Brak, Center District, Israel.
- What was Animo's last funding round?
- Animo completed a Seed funding round in March 2023, raising a total of $1,500,000.
- How many employees does Animo currently have?
- Animo currently has 4 employees.
- Which geographic markets does Animo target?
- Animo targets the North America and Europe geographic markets.
- Who are the founders of Animo?
- The founders of Animo are Ofir Ben Yehonatan and Noam Gechtman.
- What was the topic of the article featuring Animo in Globes on May 21, 2024?
- On May 21, 2024, Globes published an article about Animo, titled "The startup that cracks how many sales billboards and advertisements generate," discussing the company's ability to measure the effectiveness of offline advertising.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligencePlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
data-analyticsenterprise-solutionssaasadvertisingadtechweb-platformbig-datamarketingartificial-intelligencesocial-mediaadvertisers