StoreSmarts offers an in-store analytics solution for retailers that provides real-time data and insights on shopper behavior and lets them make smarter, data-driven decisions to enhance operational effectiveness, measure and optimize marketing campaigns, and design an improved customer experience. StoreSmarts' dedicated software anonymously collects Wi-Fi signals across locations and, using proprietary analysis algorithms, leverages the sampled signals and transforms them into clear-cut actionable insights that are available through itsdashboard, mobile app, and robust API.