Last updated 2026-09-02
Total raised
—
Stage
Pre-Funding
Founded
2020
Headcount
126
HQ
Tel Aviv-Yafo, Israel
Sector
Consumer-Oriented Software
About
amp Fitness is the developer of an AI-powered exercise device for indoor use. The company's solution allows users to work out every muscle group in the body through hundreds of possible rotations, with an easy-to-navigate interface. The wall-mounted device uses AI-powered adaptive resistance to deliver dynamic, data-driven workouts, personalizing routines in real-time. It offers various resistance modes (Fixed, Band, and Eccentric) and tracks performance, providing weekly reports. The company also offers a subscription-based app with guided workouts and AI-based resistance adjustments.
Headcount over time
126 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- New York, United States
Q&A
- What is amp Fitness's primary business?
- amp Fitness develops an AI-powered exercise device for indoor use, designed to be wall-mounted and offer various resistance modes for full-body workouts.
- When was amp Fitness founded?
- amp Fitness was founded in October 2020.
- Where is amp Fitness headquartered?
- amp Fitness is headquartered in Tel Aviv-Yafo, Israel.
- What is the employee count for amp Fitness?
- amp Fitness has 51-200 employees.
- What technology does amp Fitness utilize in its product?
- amp Fitness utilizes Artificial Intelligence in its exercise device.
- What is the current funding stage of amp Fitness?
- amp Fitness is currently in the Pre-Funding stage.
- What are the target customer segments for amp Fitness?
- amp Fitness targets consumers interested in recreational and lifestyle fitness and sports.
- What is the maximum weight capacity of the amp Fitness device?
- The amp Fitness device has a maximum weight capacity of 100 pounds.
Team · 7
Shalom Meckenzie
Founder · CEO & Founder
Shahar Cohen
COO & Engineering Officer
Amir Levanon
CPO
Ben Grubner
Chief Growth Officer
Alex Gorodetsky
VP, R&D & Software
Rimma Pugatsch-Shendelzon
VP, Intellectual Property
Ari Weiss
VP, Customer Experience
Sectors & technology
Primary sector
Consumer-Oriented Software
Technologies
Target customers
Business model
B2C
Tags
sportsfitness
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | ampfit.com/ |
|---|---|
| linkedin.com/company/75625119 | |
| YouTube | youtube.com/@amp.fitness |
| instagram.com/amp.fitness/ |
Identifiers & details
| Legal name | AMP FIT ISRAEL LTD |
|---|---|
| Founded | 2020-10 |
| Employees (exact) | 126 |
| Offices | New York |
Radar intelligence
Patents
| EPO | 5 |
|---|
Web history (Wayback)
| Domain | ampfit.com |
|---|
Certificate / subdomain footprint
| Subdomains | 65 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516369790 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-03-25 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | המסגר 35 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-09 | דו~ח שנתי |