Last updated 2026-08-20
- Raised $91M Series A led by abCDe, Nov 2024
- Raised $50M Seed round led by Shalom Meckenzie, Oct 2020
Total raised
$141.0M
Stage
—
Founded
2020
Headcount
126
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
Website ↗Registrar ID: 516369790 (AMP FIT ISRAEL LTD)
About
AMP is a consumer fitness technology company that develops connected home strength training solutions. Its product integrates hardware with AI-driven software to deliver personalized workouts, performance tracking, and adaptive resistance. The company offers these hardware-plus-app fitness experiences directly to consumers.
Funding history · 2 rounds · $141.0M total
2 events/rounds · $141.0M Total Funding: $141.0M in Private Equity
Nov 2024
★ abCDe★ Congruent Ventures
Oct 2020
★ Shalom Meckenziefamily and friends
Headcount over time
126 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Amp Fit Inc.'s primary business?
- Amp Fit Inc. develops connected home strength training solutions that integrate hardware with AI-driven software to provide personalized workouts, performance tracking, and adaptive resistance directly to consumers.
- When was Amp Fit Inc. founded?
- Amp Fit Inc. was founded in 2020.
- Who is the founder and CEO of Amp Fit Inc.?
- Shalom Meckenzie is the CEO and Founder of Amp Fit Inc., appointed in October 2020.
- What is Amp Fit Inc.'s primary sector?
- Amp Fit Inc.'s primary sector is Consumer-Oriented Software.
- What was Amp Fit Inc.'s initial funding round?
- In October 2020, Amp Fit Inc. raised a Seed round of $50,000,000, led by.
- Has Amp Fit Inc. raised any recent funding?
- Amp Fit Inc. raised a Seed Extension round in November 2024, with abCDe as a lead investor.
- What technologies does Amp Fit Inc. utilize?
- Amp Fit Inc. utilizes technologies such as AI-assisted workout personalization, smart resistance hardware controls, mobile app + telemetry tracking, and machine learning exercise adaptation.
- Where is Amp Fit Inc. headquartered?
- Amp Fit Inc. is headquartered in Tel Aviv-Yafo, Israel.
Team · 5
Shalom Meckenzie
Founder · CEO & Founder
Shahar Cohen
CPO
Alex Gorodetsky
VP, R&D & Software
Rimma Pugatsch-Shendelzon
VP, Intellectual Property
Ari Weiss
VP, Customer Experience
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
B2C
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | ampfit.com |
|---|
Identifiers & details
| Legal name | AMP FIT ISRAEL LTD |
|---|---|
| Founded | 2020 |
| Employees (exact) | 126 |
Radar intelligence
Patents
| EPO | 18 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516369790 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-03-25 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | המסגר 35 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-09 | דו~ח שנתי |