Last updated 2026-07-26
- Raised $140M Series D led by Apax Digital, Aug 2026
- Raised $100M Series A led by CRV, Jul 2021
- Raised $27M Series B led by CRV, Jan 2026
Total raised
$268.1M
Last: Undisclosed Round 2023-03
Stage
Series B
Founded
2018
Headcount
449
HQ
Ramat Gan, Israel
Sector
Cyber Security
About
Alice, formerly ActiveFence, is an Israeli-American artificial intelligence safety company founded in 2018. It assists technology companies in tracking content such as disinformation, hate speech, fraud, and child abuse, across user-generated content platforms and generative AI systems. The company rebranded to Alice in January 2026, expanding its focus to security with AI models. Alice provides end-to-end coverage across the AI lifecycle, including red-teaming, model hardening, runtime guardrails, and drift detection. Its clients include NVIDIA, Amazon, TikTok, and Cohere. Alice protects more than 3 billion users across social networks and works with seven of the world's ten largest foundational AI models.
Funding history · 4 rounds · $268.1M total
4 events/rounds · $268.1M Total Funding: $268.1M in Private Equity
Aug 2026
★ Apax DigitalCRVNFXGroveSamsungNorwestVintageMoreTechClaltechMaj InvestSentinelOneHighland EuropePhoenix InsuranceResolute VenturesVintage InvestmentsSamsung ElectronicsVintage Investment Partners
Jan 2026
B Round
$27.0M
calcalistech.com
Jul 2021
2018
Seed
$1.1M
fintech.global
Headcount over time
449 employees (2026-09) · 1 point
Offices
Ramat Gan, Israel · HQ / main office
Show all offices (2 more)
- New York, United States
- Binyamina-Giv'at Ada, Israel
Q&A
- What is Alice's current employee count?
- Alice has an employee count in the 201-500 range, with 350 employees.
- When did Alice last raise a funding round and what was the amount?
- Alice raised a Seed round in 2026 for $100,000,000, with Isabelle Tennstedt and Newschool.vc as lead investors.
- What was Alice's most recent acquisition?
- In September 2023, Alice acquired Spectrum Labs to help combat harmful content.
- When did Alice rebrand and what was the focus of the rebrand?
- Alice rebranded in January 2026, expanding its focus to security with AI models.
- What was the total amount of funding Alice has raised to date?
- Alice has raised a total of $140,000,000 USD.
- Did Alice have any layoffs recently?
- In March 2025, Alice laid off 22 employees as part of a streamlining process.
- What is Alice's primary sector?
- Alice's primary sector is Cyber Security.
Team · 11
Noam Schwartz
Founder · CEO & Co-Founder
Alon Porat
Founder · Chief Customer Officer & Co-Founder
Eyal Dykan
Founder · Co-Founder
Iftach Orr
Founder · Chief Technology Officer & Co-Founder
Michal Brand - Gold
VP General Counsel
Katie Zigelman
SVP Marketing
Adi Zaidel
Chief Financial Officer
Avi Golan
Chief Product & Engineering Officer
John O'Donnell
Chief Revenue Officer
Zohar Cohen
Chief Operations Officer
Mor Sidi
Chief Human Resources
Sectors & technology
Primary sector
Cyber Security
Sub-sectors
Cyber SecurityApplication & Website Security
Technologies
Platforms & InterfacesSoftwareArtificial Intelligence
Target customers
Media & EntertainmentContent ProductionEnterprise & Professional ServicesEnterprises
Business model
B2BB2G
Tags
threat-intelligencesoftware-applicationsenterprisesanti-fraudopen-source-intelligenceenterprise-solutionsopen-sourceapimonitoringautomationartificial-intelligencegovernmentsafetythreat-detectioncyber-security
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | alice.io |
|---|---|
| linkedin.com/company/11682234 |
Identifiers & details
| Legal name | ACTIVEFENCE LTD |
|---|---|
| Former names | EDS Technologies, ActiveFence |
| Founded | 2018 |
| Employees (exact) | 449 |
| Offices | New York; Binyamina-Giv'at Ada |
Radar intelligence
Patents
| EPO | 3555 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
GitHub
| Top repos | modality, aom, accessibility-developer-tools, lyrebird, idrefs |
|---|
Web history (Wayback)
| Domain | alice.io |
|---|
Certificate / subdomain footprint
| Subdomains | 35 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515838092 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2018-05-01 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 2 |
| Registry events | 8 — people (3), charge (2), shares_capital (3) |
| Registered address | ז'בוטינסקי 5 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-31 | עדכון דירקטורים-הוספת דירקטור |
| 2025-12-31 | עדכון דירקטורים-הסרת דירקטור |
| 2025-08-26 | רישום שעבוד |
| 2026-03-18 | שינוי בהרכב הון - מניות-הפחתת הון מוקצה |
| 2026-03-17 | רישום שעבוד |
| 2026-01-12 | העברת מניות |
| 2026-01-07 | הקצאת מניות |
| 2026-01-06 | עדכון בעלי תפקידים |