Ajillion

White label mobile ad server and exchange.

Business Software
Acquired by Playtech
Acquired Tel Aviv-Yafo, Israel Founded 2013
Last updated 2026-07-20
Total raised
Stage
Acquired
Founded
2013
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Ajillion is an acquired company based in Tel Aviv, Israel, founded in 2013 by Etai Raz. It operates as a White label mobile ad server and exchange. Ajillion is the creator of AjillionMAX, a white-label management platform used by mobile ad networks, agencies and monetization platforms. It is a SaaS platform that enables partners to serve mobile ads, trade with one another and achieve great results for their publishers as well as great ROI for their advertisers. The solution includes a mobile white-label ad-server, ad-exchange, DSP and Click Tracking. Ajillion was acquired by Playtech and merged with Crossrider.

Headcount over time

From 31 (2018-10) to 2 (2024-04) · -29 (-94%) · 3 points · source: Finder history + radar grounding
310 2018-10 2024-04

Q&A

What is Ajillion's primary business?
Ajillion operates as a white-label mobile ad server and mobile ad exchange, offering a SaaS platform for networks, agencies, and monetization platforms to serve mobile ads and manage their advertising operations.
When was Ajillion founded?
Ajillion was founded in January 2012.
What is Ajillion's employee count?
Ajillion has an employee count in the 1-10 range.
What is Ajillion's current status?
Ajillion is currently active, but its status reason indicates it was acquired by Kape Technologies in May 2014 and subsequently merged into the activities of Crossrider.
What sector does Ajillion primarily operate in?
Ajillion's primary sector is Business Software, with additional classifications in Sales & Marketing Solutions and Advertising Platforms.
Where is Ajillion's headquarters located?
Ajillion's headquarters is located in Tel Aviv-Yafo, Center District, Israel.
What type of customers does Ajillion target?
Ajillion targets Enterprise & Professional Services, Marketing & Sales, and Advertising customers.
What is Ajillion's business model?
Ajillion operates on a B2B business model.

Team · 1

Etai Raz
Founder · Co-Founder & CTO

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

monetizationsaasproductivitypublishersinventory-managementcampaign-managementtrackingadvertisingmobile-advertisingadvertisersconversion-optimization
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