Aimee Soft has developed a SaaS platform that uses advanced big data science and machine learning algorithms to adapt marketers home pages to specific consumer segments. The companys algo marketing engine monitors the traffic to a site in real time and uses big data and predictive analytics to analyze each visitors characteristics. It then selects the banners most likely to produce the highest-revenue transactions and adapts the home page accordingly, resulting in up to a 5% to 20% increase in home page sales.