About
Big Data Solutions for eCommerce
Affinytix offers a platform designed to optimize campaigns and personalize content in just a few clicks. The platform is based on a proprietary fuzzy-rule-based expert system specialized for eCommerce, providing on-target marketing to easily calibrate the interactions between users and websites or apps. Affinytix is a part of Wepingo, a company that helps retailers leverage their own customer data to drive revenue.
Identity
| Name | Affinytix |
|---|---|
| Slug | affinytix |
| Type / kind | startup |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwNnJgZcKDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Mar 2019 ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Modi'in-Maccabim-Re'ut |
| HQ address | Tchelet 24, Modi'in-Maccabim-Re'ut, Israel |
Web & social
| https://www.linkedin.com/company/3008966 |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline Retailers
Business models
B2B
Tags
predictive-marketingcustomer-loyaltyconversion-optimizationmarketingsoftware-applicationscustomer-engagementpersonalizationcampaign-optimizationecommercebig-data-analyticssalesadvertisingretailerstargeting
Funding
| Total raised | — |
|---|---|
| Current stage | Mature |
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