Total raised
—
Stage
Mature
Founded
2016
Headcount
4
HQ
Modi'in-Maccabim-Re'ut
Sector
Business Software
About
Affinytix offers a platform designed to optimize campaigns and personalize content in just a few clicks. The platform is based on a proprietary fuzzy-rule-based expert system specialized for eCommerce, providing on-target marketing to easily calibrate the interactions between users and websites or apps. Affinytix is a part of Wepingo, a company that helps retailers leverage their own customer data to drive revenue.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B
Tags
predictive-marketingcustomer-loyaltyconversion-optimizationmarketingsoftware-applicationscustomer-engagementpersonalizationcampaign-optimizationecommercebig-data-analyticssalesadvertisingretailerstargeting