About
Advestor is a patent-pending reservation system for digital advertising inventory. Based on the financial options model, it enables publishers to issue and sell reservation options for all inventory types, including display, video, and mobile. Using Advestor, buyers and advertisers can reserve quality future inventory at an agreed-upon price. Advestor helps users minimize their media risks while ensuring high-quality inventory through the use of ad options. An ad option is an inventory-booking contract between the publisher and the buyer. The ad option gives the buyer the right, but not the obligation, to buy future inventory at an agreed-upon price. In return, the buyer pays the publisher an immediate booking fee based on the amount of inventory reserved. Buyers include advertisers, ad agencies, and ad networks. Advestor is a member of The Bridge program by Coca-Cola.