Total raised
$550K
Last: Seed 2013-12
Stage
Mature
Founded
2011
Headcount
4
HQ
Caesarea
Sector
Business Software
About
Adstrix is a programmatic exchange for print newspapers and magazines. Powered by Nielsen Scarborough Data and other premium data sources, Adstrix provides advanced on-the-fly audience targeting and planning. The companys technology introduces digital automation to print media buying, bringing efficiency through scalability, measurability, and web-like, data-driven campaign execution and optimization. Adstrix provides granular measurement of each ad displayed via dynamically generated virtual telephone numbers, keyword text interactions, and landing page and download tracking for each ad served.
Funding history · 1 round · $550K total
2013-12
Seed
$550K
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsSoftware Development ToolsSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWebSoftwareMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Tags
marketingcustomer-loyaltycustomer-engagementtargetingmobile-advertisingadvertisingcloud-basedcampaign-optimizationsaasdigital-mediamedia-buyingaudience-targetingpublishersadvertisers