Adquant

Social Advertising Software Company

Business Software
Acquired by Skai
Acquired Tel Aviv-Yafo, Israel Founded 2012
LinkedIn
Last updated 2026-06-18
Total raised
$20.0M
Last: 2014-04
Stage
Acquired
Founded
2012
Headcount
31
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Adquant is a social advertising software company focused on delivering the best-of-breed social advertising platform. Developed as the internal Facebook platform for the Adotomi agency in 2009, one of the first Facebook PMDs, the Adquant technology has been market proven by the most demanding Facebook advertisers. Adquant is deployed by leading advertisers globally with active campaigns running in over 100 countries. 1 in 5 of the top 50 grossing apps on Facebook are running campaigns on Adquant. Adquant customers include Win.com, William Hill, Matomy Social, eToro and more. Adquant is a next generation platform that is built on Holistic Optimization, empowering advertisers to apply sophisticated algorithms for the optimization of all parts of their advertising programs.

Funding history · 1 round · $20.0M total

Q&A

What is Adquant's primary business?
Adquant is a social advertising software company that provides a platform for managing and optimizing social advertising campaigns, particularly on Facebook.
When was Adquant founded?
Adquant was founded in January 2012.
What is Adquant's total funding raised?
Adquant has raised a total of $20,000,000.
When was Adquant's last funding round and who were the lead investors?
Adquant's last funding round was in April 2014, with Bain Capital Ventures and Sequoia Capital as investors.
What is Adquant's current status?
Adquant is currently active but was acquired by Skai in September 2014.
In which countries does Adquant's platform operate?
Adquant's platform is deployed by advertisers globally with active campaigns running in over 100 countries.
What are the primary sectors Adquant operates in?
Adquant operates in the Business Software, Sales & Marketing Solutions, and Advertising Platforms sectors.

Team · 2

Founder · CEO & Founder
LinkedIn ↗
Founder · CPO & Founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

user-acquisitiontargetingsocial-mediacampaign-managementadvertisingcampaign-optimizationsocial-advertisingsaas
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/adquant
Facebookfacebook.com/adquant

Identifiers & details

Founded2012-1
Employees (exact)31
Status reasonAcquired (Inactive) by Skai on Sep 2014 - closed due to acquisition

Acquisitions & public offerings

Acquired by Skai 2014-09