AdNgin

An A/B testing platform that optimizes ads for publishers.

Business Software
Acquired by Outbrain
Acquired Tel Aviv-Yafo, Israel Founded 2014
Last updated 2026-07-20
Total raised
Stage
Acquired
Founded
2014
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

AdNgin was an Israeli startup that provided a testing tool for publishers to optimize ad layouts. Its proprietary algorithm suggested custom-fitted ad layouts based on the visitor in real-time through comprehensive data analytics. The platform enabled publishers to leverage an analytics dashboard to better understand the type of ad layouts that generate positive responses, allowing them to create ad-specific layouts that improve CTR and maximize ad revenue. AdNgin focused on personalizing the reader experience based on individual visual preferences.

Funding history · 1 round · — total

1969-12
A Round Undisclosed

Headcount over time

From 3 (2018-11) to 1 (2024-08) · -2 (-67%) · 2 points · source: Finder history + radar grounding
30 2018-11 2024-08

Q&A

What is AdNgin's primary business?
AdNgin provides a turnkey solution designed to optimize AdSense revenues, enhance content engagement, improve click-through rates, and refine user experience through continuous testing.
When was AdNgin founded?
AdNgin was founded in January 2014.
What is the current status of AdNgin?
AdNgin was acquired by Teads in June 2018 and is currently inactive.
Who acquired AdNgin?
AdNgin was acquired by Teads in June 2018.
Where is AdNgin's headquarters located?
AdNgin's headquarters is located in Tel Aviv-Yafo, Israel.
Who are the co-founders of AdNgin?
The co-founders of AdNgin are Amnon Lahav, who also serves as CEO, and Gil Rosenblum.
What industry sector does AdNgin primarily operate in?
AdNgin primarily operates in the Business Software sector, with additional classifications in Sales & Marketing Solutions and Advertising Platforms.

Team · 1

Amnon Lahav
Founder · Co-Founder

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Media & EntertainmentPublishing
Business model
B2B

Highlights

Verified

Tags

advertisinguser-engagementuser-experiencepublishersbehavior-analyticscampaign-optimizationmarketingmonetizationa-b-testingpersonalizationdata-analyticsinventory-managementadtech
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