About
Adience has developed a mobile audience management platform that helps mobile applications understand their audiences by extracting critical data like age, gender, interests, personas and more. These insights are used to enable advanced, personalized in-app ad monetization by matching ads to impressions based on demographic parameters and personas. The end-result is a significant revenue uplift generated by serving highly relevant ads that deliver more user interaction. Adience's big data technology understands your users, and enables us to match the right ad to each impression. Users see relevant ads, advertisers benefit from enhanced performance and publishers enjoy better eCPMs. It's that simple. Impression-level mobile ad mediation that will send your revenues through the roof.
Funding history · 1 round · $1.5M total
Company Intelligence Q&A
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- What is Adience's primary business activity?
- Adience developed a mobile audience management platform that helps mobile applications understand their audiences by extracting critical data like age, gender, interests, and personas to enable personalized in-app ad monetization.
- When was Adience founded?
- Adience was founded in January 2012.
- What is the current status of Adience?
- Adience is currently inactive, having been acquired by Teddy Sagi Group in December 2014.
- When did Adience raise its last funding round and how much was it?
- Adience raised a Seed round of $1,500,000 in November 2013. For a full financing history, please refer to startupim.
- Which investor participated in Adience's Seed round?
- Kaedan Capital was an investor in Adience's Seed round in November 2013.
- When was Adience acquired and by whom?
- Adience was acquired by Teddy Sagi Group in December 2014.
- What was the acquisition amount for Adience?
- Adience was acquired for $20,000,000 in December 2014.
- Where is Adience headquartered?
- Adience is headquartered in Tel Aviv-Yafo, Israel.
- Who are the founders of Adience?
- The founders of Adience are Roee Nahir, Eran Eidinger, and Sasha Medvedovsky.