Total raised
—
Last: Pre-Seed 2020-09
Stage
Pre-Seed
Founded
2020
Headcount
10
HQ
Tel Aviv-Yafo
Sector
Business Software
About
+Added develop an ad monetization platform that services CTV publishers, the +Added. The company's solution has an intelligent algorithmic approach to dynamic inventory pricing and to attract diverse mid-market CTV publishers that tend to transact in open exchanges and always-on multi-publisher deal environments. +Added provides publishers and advertisers with a unified CTV ecosystem to access and manage ad marketplaces.
Funding history · 1 round · — total
2020-09
Pre-Seed
Undisclosed
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is Added's primary business activity?
- Added develops an ad monetization platform specifically designed for CTV (Connected TV) publishers and broadcasters.
- When was Added founded?
- Added was founded in September 2020.
- Where is Added headquartered?
- Added is headquartered in Tel Aviv-Yafo, Israel.
- What is the current employee count for Added?
- Added currently has 10 employees.
- What is Added's current funding stage?
- Added is currently in the Pre-Seed funding stage, having completed a Pre-Seed round in September 2020.
- Which geographic markets does Added target?
- Added targets geographic markets in Europe and North America.
- Who are the founders of Added?
- The founders of Added are Lior Siva, Tal Melenboim, and Moshe Cohen.
- What types of products does Added offer?
- Added offers products including an SSP (Supply-Side Platform), Ad server, DSP (Demand-Side Platform), and an ad monetization platform.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Target customers
Media & EntertainmentContent ProductionMediaStreamingPublishing
Business model
B2B
Highlights
Verified
Tags
videoadvertisingadvertisers