Last updated 2026-06-18
- Raised funding round, Sep 2020
Total raised
—
Last: 2020-09
Stage
Pre-Seed
Founded
2020
Headcount
10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
+Added develop an ad monetization platform that services CTV publishers, the +Added. The company's solution has an intelligent algorithmic approach to dynamic inventory pricing and to attract diverse mid-market CTV publishers that tend to transact in open exchanges and always-on multi-publisher deal environments. +Added provides publishers and advertisers with a unified CTV ecosystem to access and manage ad marketplaces.
Funding history · 1 round · — total
2020-09
Undisclosed
Q&A
- What is Added's primary business activity?
- Added develops an ad monetization platform designed for CTV publishers and broadcasters, offering an intelligent algorithmic approach to dynamic inventory pricing.
- When was Added founded?
- Added was founded in September 2020.
- Where is Added headquartered?
- Added is headquartered in Tel Aviv-Yafo, Israel.
- What is Added's current funding stage?
- Added is currently in the Pre-Seed funding stage.
- What sectors does Added operate in?
- Added operates in sectors including Business Software, Media & Entertainment Technologies, Digital Content Distribution, Sales & Marketing Solutions, and Advertising Platforms.
- What business model does Added primarily use?
- Added primarily uses a B2B business model.
- What are the target customer segments for Added?
- Added targets customers in Media & Entertainment, Content Production, Media, Streaming, and Publishing.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Target customers
Media & EntertainmentContent ProductionMediaStreamingPublishing
Business model
B2B
Highlights
Verified
Tags
videoadvertisingadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | added.tv/ |
|---|---|
| linkedin.com/company/69178516 |
Identifiers & details
| Founded | 2020-9 |
|---|---|
| Employees (exact) | 10 |
Radar intelligence
Patents
| EPO | 163 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | added.tv |
|---|
Certificate / subdomain footprint
| Subdomains | 9 |
|---|