Last updated 2026-07-20
- Raised Pre-Seed round, Aug 2020
Total raised
—
Last: Undisclosed Round 2020-09
Stage
Pre-Seed
Founded
2020
Headcount
10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Added develops an ad monetization platform that services CTV publishers. The company's solution uses an intelligent algorithmic approach to dynamic inventory pricing and aims to attract diverse mid-market CTV publishers that tend to transact in open exchanges and always-on multi-publisher deal environments. Added provides publishers and advertisers with a unified CTV ecosystem to access and manage ad marketplaces.
Funding history · 1 round · — total
2020-08
Pre-Seed
Undisclosed
Headcount over time
From 10 (2024-03) to 10 (2025-02) · +0 (+0%) · 3 points · source: Finder history + radar grounding
Q&A
- What is Added's primary business activity?
- Added develops an ad monetization platform designed for CTV publishers and broadcasters, offering an intelligent algorithmic approach to dynamic inventory pricing.
- When was Added founded?
- Added was founded in September 2020.
- Where is Added headquartered?
- Added is headquartered in Tel Aviv-Yafo, Israel.
- What is Added's current funding stage?
- Added is currently in the Pre-Seed funding stage.
- What sectors does Added operate in?
- Added operates in sectors including Business Software, Media & Entertainment Technologies, Digital Content Distribution, Sales & Marketing Solutions, and Advertising Platforms.
- What business model does Added primarily use?
- Added primarily uses a B2B business model.
- What are the target customer segments for Added?
- Added targets customers in Media & Entertainment, Content Production, Media, Streaming, and Publishing.
Team · 4
Lior Siva
Founder · CEO & Co-Founder
Shai Finezilber
Founder · CMO & Co-Founder
Tal Melenboim
Founder · CTO & Co-Founder
Moshe Cohen
Founder · Director & Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Target customers
Media & EntertainmentContent ProductionMediaStreamingPublishing
Business model
B2B
Highlights
Verified
Tags
videoadvertisingadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | added.tv/ |
|---|---|
| linkedin.com/company/69178516 |
Identifiers & details
| Legal name | Added TV Ltd. |
|---|---|
| Founded | 2020 |
| Employees (exact) | 10 |
Radar intelligence
Patents
| EPO | 163 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | added.tv |
|---|
Certificate / subdomain footprint
| Subdomains | 9 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516281318 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-11-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 4 — people (1), shares_capital (2), annual_report (1) |
| Registered address | אלוף מגן קלמן 3 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-27 | עדכון דירקטורים-הסרת דירקטור |
| 2026-01-27 | העברת מניות |
| 2026-04-13 | הקצאת מניות |
| 2026-01-05 | דו~ח שנתי-עדכון בעל תפקיד |