Simpo

Product Engagement Platform

Business Software
Acquired by WalkMe
Acquired Tel Aviv-Yafo, Israel Founded 2016
LinkedIn
Last updated 2026-06-18
Total raised
$4.5M
Last: 2019-06
Stage
Acquired
Founded
2016
Headcount
16
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Simpo is a product engagement platform that helps users learn, engage with, and adopt products. Product managers can use Simpo to understand, convert, and keep customers. It lets them easily build personalized in-product experiences that educate users about the product and the elements that will be the most useful and relevant to them. Since its launch, Simpo has helped companies like Neat, Instapage, Receipt Bank, and Monday.com drive adoption for millions of customers. Simpo is an @seedcamp portfolio company.

Funding history · 2 rounds · $4.5M total

2019-06
2017-08
Undisclosed
Spinach Angels

Q&A

What is Simpo's primary business?
Simpo is a product engagement platform that assists users in learning, engaging with, and adopting products. It enables product managers to create personalized in-product experiences.
When was Simpo founded?
Simpo was founded in February 2016.
Where is Simpo's headquarters located?
Simpo's headquarters is located in Tel Aviv-Yafo, Israel.
What was Simpo's total funding raised?
Simpo raised a total of $4,500,000.
Which investors participated in Simpo's last funding round?
In June 2019, Simpo's last funding round included investments from Redpoint Ventures.
What is Simpo's current status?
Simpo is currently active, but its status reason indicates it was acquired by WalkMe in November 2021.
What is Simpo's primary sector classification?
Simpo's primary sector is Business Software.

Team · 2

Yuval Karmi
Founder · Co-founder & CEO
LinkedIn ↗
Yohanan Hruschev
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesAPIWeb
Target customers
Enterprise & Professional ServicesMarketing & Sales
Business model
B2B2CB2B

Highlights

Verified

Tags

product-managementartificial-intelligencesaasbehavior-analyticsmachine-learningweb-applicationenterprisessearch-engineenterprise-solutionspredictive-analyticsbusiness-intelligencebig-dataweb-platformsmbdocument-process-automationretailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)