Total raised
$4.5M
Last: Seed 2019-06
Stage
Acquired
Founded
2016
Headcount
16
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Simpo is a product engagement platform that helps users learn, engage with, and adopt products. Product managers can use Simpo to understand, convert, and keep customers. It lets them easily build personalized in-product experiences that educate users about the product and the elements that will be the most useful and relevant to them. Since its launch, Simpo has helped companies like Neat, Instapage, Receipt Bank, and Monday.com drive adoption for millions of customers. Simpo is an @seedcamp portfolio company.
Funding history · 2 rounds · $4.5M total
2019-06
Seed
$4.5M
2017-08
Pre-Seed
Undisclosed
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is Simpo's primary business offering?
- Simpo is a product engagement platform designed to help users learn, engage with, and adopt products. It enables product managers to create personalized in-product experiences.
- When was Simpo founded?
- Simpo was founded in February 2016.
- What is Simpo's current operational status?
- Simpo is currently inactive, having been acquired by WalkMe in November 2021.
- Where is Simpo's headquarters located?
- Simpo's headquarters is located in Tel Aviv-Yafo, Israel, at Ahad Ha'Am Street 9.
- How much total funding has Simpo raised?
- Simpo has raised a total of $4,500,000 in funding. For full financing history, refer to startupim.
- When did Simpo complete its Seed funding round and who were the lead investors?
- Simpo completed a Seed funding round in June 2019, with Redpoint Ventures as a lead investor, alongside other investors including Elad Gil, Joule Ventures, UpWest, and Seedcamp.
- Who are the founders of Simpo?
- The founders of Simpo are Yuval Karmi and Yohanan Hruschev.
- Which companies have used Simpo's platform to drive product adoption?
- Companies such as Neat, Instapage, Receipt Bank, and Monday.com have used Simpo's platform to drive adoption for millions of customers.
- In which geographic markets did Simpo operate?
- Simpo operated in the United States and Israel.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesAPIWeb
Target customers
Enterprise & Professional ServicesMarketing & Sales
Business model
B2B2CB2B
Highlights
Verified
Tags
product-managementartificial-intelligencesaasbehavior-analyticsmachine-learningweb-applicationenterprisessearch-engineenterprise-solutionspredictive-analyticsbusiness-intelligencebig-dataweb-platformsmbdocument-process-automationretailers