About
Performance Marketing Platform
AbaGada develops a unified marketing approach that analyzes the entire user journey through all media channels and devices in order to maximize marketing return on investment. The company works towards scaling traffic and increasing conversion rates by harnessing the latest marketing methods and tools available, in addition to using its own algorithmic tools and analyses. AbaGada was acquired in 2015 by Dentsu in Japan and is now part of iProspect, Dentsu's subsidiary in Israel.
Identity
| Name | AbaGada |
|---|---|
| Slug | abagada |
| Type / kind | startup |
| Crunchbase ID | abagada-internet |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoOjmtIQKDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Dentsu International on Apr 2015 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | HaBarzel Street 21, Tel Aviv-Yafo, Israel |
Web & social
| https://www.linkedin.com/company/1130995 | |
| https://www.facebook.com/AbaGadaInternet |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesSearch EngineWebMobile
Target customers
Enterprise & Professional ServicesEnterprisesCommerce & RetailConsumer Goods
Business models
B2B
Tags
smbenterprisesadvertisingmarketingtargetingmonetizationadvertisersconversion-optimizationcampaign-managementcampaign-optimizationseoenterprise-solutions
Funding
| Total raised | — |
|---|---|
| Current stage | Acquired |
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